Brand Development


Branding can a difficult process for any company to go through, and rebranding can be even harder.

YouGov can help you understand the attributes that are not only true to your company but also meaningful to your customers and distinct from the competition. Our brand development process uses proprietary research methodologies - bringing your marketing team, agency and customers into the branding process.

The foundation of a successful marketing program is a strong and distinctive messaging platform. YouGov can help you use your unique brand promise to create your messaging platform. Our researchers are psychologists and sociologists who are able to bring you emotional and cognitive platforms that resonate with your company and your customers.

YouGov brand development programs deliver:

  • Positioning and distinctive messaging platforms 
  • Campaign messaging and claims evaluation 
  • Optimized message bundling 
  • Marketing mix optimization



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