Branding Strategy


The objective of our brand workshops is “To establish a single brand promise, a uniform positioning statement, and a common understanding of the target, the collective goals, and the business development process.” During a one and a half day interactive workshop we create a complete brand framework.

BRAND IMPACT

Our approach to brand analysis seeks out the underlying dynamics of brand growth and change – buzz, communications, in-store experience and recent purchasers. We deliver key data on what is working effectively and why, offering proactive strategies for optimizing your brand.

We know how consumers think. We know consumers spend very little time thinking about brands, which is why traditional brand tracking studies frequently show so little change over time.

In order to deliver more predictive and sensitive brand tracking metrics we focus on engagement triggers, including:

  • When brand-directed communications catch the consumer’s interest
  • When the consumer sees and hears things about your brand through word of mouth or publicity
  • When the consumer “experiences” the brand, either by interacting with a product or with a spokesperson
  • When the consumer is considering a purchase 

In a world where a brand’s perception can erode overnight we believe that brand health requires daily data. Our proprietary panel not only ensures accuracy, it makes continuous tracking affordable. It allows us to monitor consumer perception daily, enabling us to provide you with the most up-to-date information available.

 

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