Aldi Meets Amazon
Digitalization & Discount Retailers: Disruption in Food Retail


As food retail becomes more digitalized and discount stores become more prevalent in the US, brands need to understand where the market is headed and how to engage with it.

This report, based on data from YouGov Profiles, BrandIndex, and Omnibus, provides an overview of the food retail industry, addresses the fundamental changes ahead, and provides recommendations on how to successfully navigate these changes.

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