Uber customers like Pad Thai and pasta, while Lyft customers enjoy steak and Thai curry. But when it comes to music both would are likely to be happy with some in-car Beyonce.
According to YouGov Profiles Uber clients' favorite movies include Mean Girls and Hunger Games, while Lyft users like Spinal Tap. Both sets of riders are heavy Internet users – Uber customers admit to being online time-wasters at work. Both sets are low TV users.
YouGov Profiles is the new segmentation and media planning tool powered by over 100,000 data points collected from over 150,000 YouGov panelists who share their thoughts and opinions about brands, on and offline media consumption, advertising preferences and daily activities.
Test drive Profiles here with our Profiles-Lite application. You can get a feel for the data by trying out all our non-brand categories.