Trivago maintaints their lead of the BrandIndex travel agency category. Using YouGov Profiles we can see how Trivago’s customer preferences compare to those of American adults in general. Trivago customers are more likely to enjoy Katy Perry, and watch Butterfield 8. They are more likely than the average American to enjoy cycling.
Marriot customers are more likely to like Harry Connick, Jr. Huey Lewis and the News. They are particularly fond of stock car racing but also tend to enjoy eating out at restaurants. Enterprise customers are more likely to be driving to The Police or Cream.
YouGov Profiles is the new segmentation and media planning tool powered by over 100,000 data points collected from over 150,000 YouGov panelists who share their thoughts and opinions about brands, on and offline media consumption, advertising preferences and daily activities.
Test drive Profiles here with our Profiles-Lite application. You can get a feel for the data by trying out all our non-brand categories.