UK election: The day after
We are still absorbing the results, but the general picture is clear: the model was a huge success...
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Nearly all voters are going to support the same party again (again)
As controversial as this election campaign has been, the vast majority of people are set to vote for the same party that they did ...
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Beware the phantom swings: why dramatic bounces in the polls aren't always what they seem
We think that weighting to past vote is important, and that the bouncing polls seen in recent weeks are deceptive
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The YouGov Model: The State of the 2016 Election
YouGov conducts thousands of interviews every day, and uses the data to model the vote, state by state
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Election Model Methodology
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