articleNearly all voters are going to support the same party again (again)
As controversial as this election campaign has been, the vast majority of people are set to vote for the same party that they did in 2012
03 Nov 2016- article
Beware the phantom swings: why dramatic bounces in the polls aren't always what they seem
We think that weighting to past vote is important, and that the bouncing polls seen in recent weeks are deceptive
01 Nov 2016 - article
The YouGov Model: The State of the 2016 Election
YouGov conducts thousands of interviews every day, and uses the data to model the vote, state by state
05 Oct 2016