Media, Content and Agencies: Trends and insights round-up for 2021
The key trends and insights our data uncovered in the media, content and agencies world in 2021.
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US advertiser of the month (November): Pillsbury
According to YouGov BrandIndex, roughly one in five US consumers (19.7%) say they saw an ad for Pillsbury by Thanksgiving.
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US: What marketers should know about TikTok and YouTube audiences
US adults who use TikTok or YouTube tend to visit the apps at least daily (67% and 74%, respectively).
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Audience insights into festive TV viewing this holiday season (US)
YouGov measures the commercial opportunity for advertisers to engage with "holiday content viewers" this festive season.
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US: 2021 holiday shopping forecast
YouGov’s holiday forecast in 2021 sets the scene for when people plan on shopping, looks at the changes to their holiday budgets compared to ...
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Global: The impact of recommendation when it comes to choosing airlines and hotels
A new YouGov analysis shows that when it comes to making a travel purchase related to airlines and hotels, large shares of consumers are ...
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Consumer perceptions of Nintendo ahead of the launch of new Switch console
Just weeks ahead of Nintendo’s new Switch release on October 8th, a new analysis from YouGov looks at consumer perceptions of Nintendo in key ...
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What the pandemic pet boom means for marketers
A new YouGov analysis reveals that American pet owners were just as likely to consider buying pet care products such as pet food and ...
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Gen Z: The challenge – and opportunities – in social media marketing
In a new analysis from YouGov, we look at key advertising trends derived from our Gen Z research over the past few months. The ...
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What's in store for the CPG sector in the US?
In a recent webinar, “What’s ‘in-store’ for the CPG sector? Consumer preferences beyond the pandemic”, Chris Todd – VP of New Business Sales (US) ...
