The key trends and insights our data uncovered in the media, content and agencies world in 2021.
According to YouGov BrandIndex, roughly one in five US consumers (19.7%) say they saw an ad for Pillsbury by Thanksgiving.
US adults who use TikTok or YouTube tend to visit the apps at least daily (67% and 74%, respectively).
YouGov measures the commercial opportunity for advertisers to engage with "holiday content viewers" this festive season.
YouGov’s holiday forecast in 2021 sets the scene for when people plan on shopping, looks at the changes to their holiday budgets compared to last year and explores the hottest gifts in the technology category this holiday season.
A new YouGov analysis shows that when it comes to making a travel purchase related to airlines and hotels, large shares of consumers are swayed by recommendations from people they trust.
Just weeks ahead of Nintendo’s new Switch release on October 8th, a new analysis from YouGov looks at consumer perceptions of Nintendo in key markets – including the US, UK and Japan.
A new YouGov analysis reveals that American pet owners were just as likely to consider buying pet care products such as pet food and toys (60%) as they were to consider products for their own personal health & well-being (60%).
In a new analysis from YouGov, we look at key advertising trends derived from our Gen Z research over the past few months. The topics include young Americans’ perceptions toward various types of ads and their attitudes toward advertising in general.
In a recent webinar, “What’s ‘in-store’ for the CPG sector? Consumer preferences beyond the pandemic”, Chris Todd – VP of New Business Sales (US) was joined by Gina Acosta (Executive Editor at Progressive Grocer) and Tyler Monroe (Associate Insights Manager, Molson Coors) to cast light on the underlying challenges and scope out the future of brands in the CPG sector beyond the first year of the COVID-19 pandemic.