The key trends and insights our data uncovered in the media, content and agencies world in 2021.
According to YouGov BrandIndex, roughly one in five US consumers (19.7%) say they saw an ad for Pillsbury by Thanksgiving.
US adults who use TikTok or YouTube tend to visit the apps at least daily (67% and 74%, respectively).
YouGov measures the commercial opportunity for advertisers to engage with "holiday content viewers" this festive season.
YouGov’s holiday forecast in 2021 sets the scene for when people plan on shopping, looks at the changes to their holiday budgets compared to ...
A new YouGov analysis shows that when it comes to making a travel purchase related to airlines and hotels, large shares of consumers are ...
Just weeks ahead of Nintendo’s new Switch release on October 8th, a new analysis from YouGov looks at consumer perceptions of Nintendo in key ...
A new YouGov analysis reveals that American pet owners were just as likely to consider buying pet care products such as pet food and ...
In a new analysis from YouGov, we look at key advertising trends derived from our Gen Z research over the past few months. The ...
In a recent webinar, “What’s ‘in-store’ for the CPG sector? Consumer preferences beyond the pandemic”, Chris Todd – VP of New Business Sales (US) ...