The YouGov study asked 18,000 people in 17 countries and regions how trustworthy they find advertising to be across ten popular media channels.
2020 has been a year which had upturned consumer behavior and challenged the brands seeking to meet their new needs. As we round the ...
A new survey from YouGov spanning 17 markets reveals that people prefer smaller grocery store formats to larger ones in most markets.
Across four key holiday occasions for beer brands this holiday season, beer drinkers point to Corona as the brand they intend to drink most ...
A new YouGov snap poll conducted among 1,200 Americans and 1,200 Britons measures awareness around Disney’s upcoming content schedule just one day after it ...
YouGov measured consumer perceptions around key moments during the holiday season for beer brands.
Data from YouGov BrandIndex shows that Purchase Intent — which measures the brands consumers are most likely to purchase from — among American consumers ...
Three in ten Americans (30%) say their shopping budget for this holiday season will be tighter compared to last year’s budget.
Most Americans (61%) — including 73% of Black Americans — think these parents are justified in giving "the talk" to their kids.
There are wide contrasts between how minority groups and White Americans view access to opportunities for people like them in the American system.