US consumers support health passports for overseas travel
A new YouGov survey gives us insight into what Americans think about health passports.
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Global study: Which types of ads do people trust?
The YouGov study asked 18,000 people in 17 countries and regions how trustworthy they find advertising to be across ten popular media channels.
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The ten charts which show how American consumers have changed during the pandemic
2020 has been a year which had upturned consumer behavior and challenged the brands seeking to meet their new needs. As we round the ...
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When it comes to grocery retail, do people want small or large store formats?
A new survey from YouGov spanning 17 markets reveals that people prefer smaller grocery store formats to larger ones in most markets.
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Which beer and seltzer brands will win big holiday moments?
Across four key holiday occasions for beer brands this holiday season, beer drinkers point to Corona as the brand they intend to drink most ...
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Majorities of Americans and Brits are excited over Disney’s content ambitions
A new YouGov snap poll conducted among 1,200 Americans and 1,200 Britons measures awareness around Disney’s upcoming content schedule just one day after it ...
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Consumer lifestyle changes will impact key moments for beer brands
YouGov measured consumer perceptions around key moments during the holiday season for beer brands.
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PlayStation purchase on the minds of twice as many Americans compared to last year
Data from YouGov BrandIndex shows that Purchase Intent — which measures the brands consumers are most likely to purchase from — among American consumers ...
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Despite tighter budgets this year, Americans still plan on holiday shopping
Three in ten Americans (30%) say their shopping budget for this holiday season will be tighter compared to last year’s budget.
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“The Talk”: the coming-of-age conversation Black parents have with their children
Most Americans (61%) — including 73% of Black Americans — think these parents are justified in giving "the talk" to their kids.
