James Stibbs has worked in almost every corner of the sports sector in a career that has spanned the tenures of 19 Chelsea managers.
He has written for everyone from Prince Phillip to Pelé on sport and he is chair of the PRCA’s Sports Group, as well as a member of its PR Council. He provides analysis for YouGov on a range of sports data-led subjects and issues.
You can find James on Twitter @DukeJim
articleRetail and FMCG/CPG: Trends and insights round-up for 2021
A round-up of the key trends and insights our data uncovered in the retail and FMCG/CPG world in 2021.
10 Dec 2021- article
Who's the best NBA draft pick ever?
The NBA is holding its draft Thursday evening and everyone is expecting Zion Williamson to go No. 1. Fifteen percent of Americans, and 30 percent of avowed NBA fans, plan to watch the event on ESPN on June 20th.We asked who is the best No. 1 draft pick of...
19 Jun 2019 - article
Most Americans see the Super Bowl as social rather than sporting occasion
One quarter of avid NFL fans would choose to watch the Super Bowl over attending their children’s birthday
31 Jan 2019