Jim TaylorSenior Advisor

Over the course of his 40 year career, Dr. Jim Taylor has built a reputation as one of the leading marketing and branding consultants in the US.  He has spent the last 11 years at YouGov and its predecessor firm Harrison Group, where he currently as a senior advisor.

Dr. Taylor has advised a diverse roster of blue-chip clients across a broad range of industries, including luxury, real estate, financial services, and education, among others, on their strategic marketing and branding initiatives, including future forecasting and customer acquisition and retention.

Dr. Taylor is the co-founder of the Survey of Affluence and Wealth in America, widely considered the foremost annual study of how America’s wealthy families live, save, spend and manage their households. The Survey, which is a partnership with Time Inc., provides a unique perspective on how luxury brands - from hotels to real estate developers to luxury goods manufacturers to automobiles - engage with their customers, as well as the expectations their customers have of them.

In past roles, Dr. Taylor has served as Chief Executive Officer of Yankelovich, Skelly & White (currently The Futures Company), and as Chief Marketing Officer of Ernst & Young, Gateway Computers, Iomega Corporation, and the Lyle Anderson Company.  He has also authored four books and have contributed articles and interviews to a variety of leading national publications and broadcast media outlets.

  • AFFLUENThink: Social Media MavensArticle

    AFFLUENThink: Social Media Mavens

    As a savvy luxury marketer, developing and executing a strategy to harness the power of social media is part of your day-to-day remit. Of increasing importance, though, is engaging individuals who wield significant influence on the behaviors of their extensive social networks.

    24 Mar 2015
  • AFFLUENThink: Looking forward to 2015Article

    AFFLUENThink: Looking forward to 2015

    Compared to 2013, the percentage of affluent and wealthy Americans noting improvement in their personal economies increased throughout 2014, reaching 38%,roughly three times the percentage who said conditions were getting worse.

    04 Feb 2015