Nicole PikeGlobal Sector Head of Esports & Gaming
  • How nuanced data can make your esports partnership work harder for youarticle

    How nuanced data can make your esports partnership work harder for you

    Global Fan Profiles uses always-on data to measure esports engagement in 38 key markets around the world. Nicole Pike, Global Sector Head of Esports & Gaming at YouGov, explains how data-driven decisions can fuel brand partnerships at the event and league-level in countries such as China, India, Malaysia, and South Korea.

    19 Mar 2021
  • How do gamers perceive VR?article

    How do gamers perceive VR?

    In recent years, virtual reality has gained traction and credibility in the global gaming industry.

    22 Jan 2021
  • Mobile gamers around the globearticle

    Mobile gamers around the globe

    YouGov data examines consumers who play on smartphones or tablets

    24 Nov 2020
  • Gaming and Esports: The Next Generationarticle

    Gaming and Esports: The Next Generation

    YouGov’s new white paper, Gaming and Esports: The Next Generation, explores the state of a market that’s thriving amidst global crisis and uncertainty.

    19 Oct 2020