Nicole PikeSenior Vice President, Head of Sports & Gaming

Nicole is one of the sports & gaming sectors’ most-respected experts, boasting 15+ years of experience in consulting, custom research, sales forecasting, brand tracking, and sponsorship measurement in the space. She has built her career collaborating with major industry to build meaningful data streams and insights, and shaping industry standards for measurement of esports in particular. In her role at YouGov, Nicole is designing the future of the company’s analytics in the sports and gaming sectors, building on what are already some of the industries’ deepest and most sophisticated research tools.

  • How nuanced data can make your esports partnership work harder for youArticle

    How nuanced data can make your esports partnership work harder for you

    Global Fan Profiles uses always-on data to measure esports engagement in 38 key markets around the world. Nicole Pike, Global Sector Head of Esports & Gaming at YouGov, explains how data-driven decisions can fuel brand partnerships at the event and league-level in countries such as China, India, Malaysia, and South Korea.

    19 Mar 2021
  • How do gamers perceive VR?Article

    How do gamers perceive VR?

    In recent years, virtual reality has gained traction and credibility in the global gaming industry.

    22 Jan 2021
  • Mobile gamers around the globe  Article

    Mobile gamers around the globe  

    YouGov data examines consumers who play on smartphones or tablets

    24 Nov 2020
  • Gaming and Esports: The Next Generation Article

    Gaming and Esports: The Next Generation 

    YouGov’s new white paper, Gaming and Esports: The Next Generation, explores the state of a market that’s thriving amidst global crisis and uncertainty.

    19 Oct 2020