Global Fan Profiles uses always-on data to measure esports engagement in 38 key markets around the world. Nicole Pike, Global Sector Head of Esports & Gaming at YouGov, explains how data-driven decisions can fuel brand partnerships at the event and league-level in countries such as China, India, Malaysia, and South Korea.

In recent years, virtual reality has gained traction and credibility in the global gaming industry.

YouGov data examines consumers who play on smartphones or tablets

YouGov’s new white paper, Gaming and Esports: The Next Generation, explores the state of a market that’s thriving amidst global crisis and uncertainty.