Paul serves as a senior adviser to clients in a range of industries, most notably as leader of YouGov’s Gaming and Interactive Entertainment research practice. In this role, he’s helped guide strategy and tactics for clients across the gaming, sports betting, lottery, and technology sectors. Paul’s experience covers the full breadth of marketing issues: new product opportunity assessment, pricing and feature optimization modeling, brand architecture and imagery tracking, market segmentation and targeting. Paul’s research career spans nearly 30 years, including his prior role as President at Harrison Group, a boutique research and consulting firm acquired by YouGov in 2010.
YouGov Console Gaming Retrospective
Gamers are buying downloaded games nearly as much as physical discs; are willing to wait for delayed titles according to YouGov Console Game Retrospective With the holiday season well behind us and E3 2016 on the horizon, YouGov has released its Console Gamer Retrospective, designed to provide a look into the ...10 Mar 2016