Paul Lundquist

Managing Partner
Paul Lundquist serves as a senior advisor to clients in a range of industries, most notably as the leader of the firm’s interactive entertainment practice. In this role, Paul has conducted hundreds of research projects ...

Paul Lundquist serves as a senior advisor to clients in a range of industries, most notably as the leader of the firm’s interactive entertainment practice. In this role, Paul has conducted hundreds of research projects for many top gaming hardware and software companies, providing strategic and tactical guidance for some of the biggest game franchises in the industry.

Throughout his 20+ year career, he’s worked with clients in a range of industries, including high tech, interactive entertainment, telecommunications, media and consumer packaged goods. He has an established track record providing strategic counsel to clients on the full breadth of marketing issues: new product opportunity assessment, product pricing and feature optimization, brand imagery and equity evaluation, market segmentation and targeting, product positioning and communications strategies, and customer loyalty measurement.

Paul also has substantial international research experience, having completed studies in over 55 countries. Prior to joining YouGov, Paul was President of the Harrison Group and Research Director at Yankelovich Partners. Paul holds a B.S. degree in Business Administration and Marketing Science from the University of Connecticut.

Articles by Paul Lundquist