Samuel Tan is a data journalist and business content manager based in Singapore. He uncovers consumer insights on issues impacting businesses in APAC markets, by leveraging YouGov’s brand tracking, customer segmentation and custom research tools (BrandIndex, Profiles, Surveys).
ArticleCharting the global landscape of esports viewership
Ahead of the first ever Olympics eSports week in June 2023, we explore how esports followership varies globally.
30 May 2023