Scott PerrettaSenior Vice President of Market Research

Scott has 16 years of experience leading both consumer and B2B custom research and consulting engagements, advising clients in consumer technology, gaming and entertainment, telecommunications, networking, hardware, software and services. Extensively skilled in both quantitative and qualitative techniques, Scott has a strong ability to merge the two into a unique and comprehensive market understanding for his clients.

His diverse experience includes new product development, branding, value proposition assessment, messaging and positioning, segmentation, opportunity sizing, market simulation and pricing, satisfaction and loyalty drivers, customer experience and buyer behavior. Scott is also an expert qualitative facilitator, having moderated and managed hundreds of focus groups and interviews throughout the U.S., Europe, Asia/Pacific and Latin America.

Scott¹s passion for client service and uncovering actionable truths to inform marketing, product development and business strategy initiatives is evident at each step of the research process, from initial objectives refinement to helping drive key insights throughout his clients¹ organizations. Scott holds a B.A. and Ph.D. in Social & Experimental Psychology from Cornell University, where he focused on studying the accuracy of eyewitness testimony and consumer behavior.