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The Most Popular Financial Service Brands (Q1 2021)
popularity
is the % of people who have a positive opinion of a financial service brand.
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All Adults
Millennials
Generation X
Baby Boomers
Men
Women
Fame
Popularity
Fame
Popularity
1
PayPal
99%
68%
2
Visa
97%
67%
3
MasterCard
97%
61%
4
Discover
94%
51%
5
American Express
96%
51%
6
Capital One
95%
50%
7
Credit Karma
88%
49%
8
Western Union
93%
45%
9
Venmo
78%
41%
10
Life Lock
83%
39%
11
Fidelity
77%
37%
12
Charles Schwab
84%
36%
13
Equifax
86%
36%
14
J.P. Morgan
89%
35%
15
Merrill Lynch
85%
34%
16
MoneyGram
69%
31%
17
Vanguard
65%
31%
18
TD Ameritrade
76%
30%
19
Edward Jones
67%
29%
20
Quicken Loans
83%
28%
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insurance brands
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