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The Most Popular Financial Service Brands (Q1 2022)
popularity
is the % of people who have a positive opinion of a financial service brand.
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All Adults
Millennials
Generation X
Baby Boomers
Men
Women
Fame
Popularity
Fame
Popularity
1
Visa
97%
68%
2
PayPal
98%
66%
3
MasterCard
99%
57%
4
American Express
96%
50%
5
Capital One
96%
49%
6
Discover
96%
49%
7
Western Union
93%
46%
8
Credit Karma
86%
44%
9
Life Lock
84%
41%
10
Charles Schwab
88%
39%
11
Venmo
82%
39%
12
J.P. Morgan
93%
38%
13
Equifax
84%
37%
14
Fidelity
76%
37%
15
Cash App
72%
37%
16
Vanguard
67%
33%
17
TD Ameritrade
74%
32%
18
Merrill Lynch
86%
31%
19
Prudential
76%
31%
20
Quicken Loans
86%
30%
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