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The Most Popular Financial Service Brands (Q4 2021)
popularity
is the % of people who have a positive opinion of a financial service brand.
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All Adults
Millennials
Generation X
Baby Boomers
Men
Women
Fame
Popularity
Fame
Popularity
1
Visa
98%
69%
2
PayPal
98%
64%
3
MasterCard
98%
59%
4
Capital One
96%
50%
5
Discover
96%
48%
6
Western Union
95%
48%
7
American Express
94%
47%
8
Credit Karma
88%
46%
9
Life Lock
81%
39%
10
Charles Schwab
85%
39%
11
Venmo
82%
38%
12
J.P. Morgan
93%
37%
13
Vanguard
72%
37%
14
Fidelity
78%
34%
15
Merrill Lynch
87%
34%
16
Cash App
70%
33%
17
Equifax
88%
32%
18
Morgan Stanley
79%
31%
19
Prudential
72%
31%
20
MoneyGram
69%
30%
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