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The Most Famous Hard Seltzers (Q4 2020)
fame
is defined by the % of people who have heard of a hard seltzer.
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Millennials
Generation X
Baby Boomers
Men
Women
Fame
Popularity
Fame
Popularity
1
Bud Light Seltzer
81%
24%
2
Smirnoff Spiked Sparkling Seltzer
73%
27%
3
Corona Hard Seltzer
72%
24%
4
Coors Seltzer
66%
17%
5
White Claw Hard Seltzer
66%
26%
6
Natural Light Seltzer
59%
17%
7
Blue Moon Light Sky
58%
24%
8
Truly Hard Seltzer
50%
20%
9
Henry's Hard Sparkling Water
48%
19%
10
Four Loko Hard Seltzer
43%
14%
11
Svedka Spiked Premium Seltzer
39%
13%
12
Highball Hard Seltzer
37%
12%
13
SeekOut Hard Seltzer
36%
14%
14
Polar Seltzer Arctic Summer
36%
16%
15
Nauti Hard Seltzer
35%
12%
16
Vive Hard Seltzer
35%
12%
17
Briggs Hard Seltzer
34%
13%
18
Vista Bay Hard Seltzer
33%
14%
19
Bon & Viv Spiked Seltzer
33%
14%
20
PRESS Premium Alcohol Seltzer
31%
14%
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