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The Most Popular Spirits (Q1 2022)
popularity
is the % of people who have a positive opinion of a spirit.
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All Adults
Millennials
Generation X
Baby Boomers
Men
Women
Fame
Popularity
Fame
Popularity
1
Baileys
87%
52%
2
Bacardi
91%
51%
3
Crown Royal
88%
50%
4
Jack Daniel's
95%
50%
5
Seagram's
90%
50%
6
Smirnoff
95%
50%
7
Jim Beam
91%
45%
8
Grey Goose
85%
45%
9
Captain Morgan
85%
45%
10
Kahlúa
74%
45%
11
Mike's Hard Lemonade
92%
44%
12
Jose Cuervo
83%
43%
13
Johnnie Walker
81%
41%
14
Hennessy
83%
40%
15
Patrón
67%
40%
16
Maker's Mark
73%
39%
17
Malibu Rum
77%
39%
18
Smirnoff Ice
90%
39%
19
Southern Comfort
80%
39%
20
Absolut
73%
38%
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rankings in Food
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beverages
dining brands
beers
spirits
hard seltzers
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