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The Most Popular Spirits (Q1 2021)
popularity
is the % of people who have a positive opinion of a spirit.
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Millennials
Generation X
Baby Boomers
Men
Women
Fame
Popularity
Fame
Popularity
1
Jack Daniel's
96%
55%
2
Smirnoff
95%
55%
3
Baileys
84%
52%
4
Bacardi
90%
51%
5
Captain Morgan
87%
49%
6
Kahlúa
80%
49%
7
Jim Beam
88%
49%
8
Crown Royal
88%
48%
9
Seagram's
85%
47%
10
Mike's Hard Lemonade
89%
46%
11
Grey Goose
82%
45%
12
Jose Cuervo
82%
44%
13
Smirnoff Ice
88%
44%
14
Johnnie Walker
79%
44%
15
Malibu Rum
77%
44%
16
Maker's Mark
68%
40%
17
Southern Comfort
82%
39%
18
Hennessy
80%
38%
19
Patrón
67%
38%
20
Wild Turkey
76%
37%
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rankings in Food
food & snack brands
beverages
dining brands
beers
spirits
hard seltzers
other data in Food
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