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The Most Popular Spirits (Q2 2021)
popularity
is the % of people who have a positive opinion of a spirit.
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All Adults
Millennials
Generation X
Baby Boomers
Men
Women
Fame
Popularity
Fame
Popularity
1
Baileys
85%
52%
2
Bacardi
89%
52%
3
Jack Daniel's
96%
51%
4
Kahlúa
83%
50%
5
Smirnoff
95%
50%
6
Crown Royal
88%
50%
7
Captain Morgan
87%
49%
8
Mike's Hard Lemonade
91%
49%
9
Seagram's
87%
48%
10
Jim Beam
91%
47%
11
Grey Goose
84%
47%
12
Patrón
70%
44%
13
Johnnie Walker
83%
43%
14
Jose Cuervo
80%
42%
15
Malibu Rum
76%
42%
16
Maker's Mark
70%
42%
17
Smirnoff Ice
88%
40%
18
Southern Comfort
82%
39%
19
Absolut
74%
38%
20
Hennessy
79%
38%
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rankings in Food
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beverages
dining brands
beers
spirits
hard seltzers
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