Offering

The answers you need from the right audience

YouGov’s research services provide the most accurate data with technology that makes analysis simple. Built on the pulse of consumer perspective, it makes us ambitious, keeps us innovative and above all gives you quality holistic data you can trust. You ask for the answers, we give you the world – all under one roof.

BENEFITS

Our customers benefit from...

Reach
The size of our panel and the depth and detail with which we know our panelists means you can target even the hardest to reach groups and receive quality data you can trust.
Reputation
YouGov is very well-respected and as such is one of the most-quoted market research companies across the world.
Speed
Our technology, infrastructure and connected dataset means in many cases we already have the data you need, or can reach your target audience faster than anyone else.
Quality
The quality of our panel combined with industry-leading consultation and attention to detail, means we're trusted by the world's biggest brands to get it right.
Accuracy
We understand you need reliable data you can trust. From predicting the 2017 UK General Election to the 2018 US midterm elections, we're renowned for our accuracy.
Expertise
Our team of researchers are respected leaders in their field who are highly attuned to the changing needs of the market and committed to dissolving your challenges.
Technology & Panel

The best data and technology

All of our research offerings are underpinned by the data collected from our online community which is stored in our connected dataset and accessible via our industry leading technology.

  • Global

    Highly representative data with our online community

    The YouGov Panel is built from sophisticated proprietary sampling technology and a relationship of mutual trust and respect nurtured over a decade. We operate this highly engaged online community of millions of people all over the world, which means you can reach practically any audience you choose and get reliable, quality data you can trust.

  • Cube

    Recognized as the best data in the industry

    The YouGov Cube is our connected dataset encompassing hundreds of thousands of variables and over a decade of data on our panel members. It’s this combination of panel members, variables, and time that enables us to provide great depth and richness on the audience you need. A detailed study by Pew, ‘Vendor Choice Matters, concluded that YouGov "consistently outperformed the others". YouGov is also the market research pioneer of Multilevel Regression with Poststratification (MRP) for accurate predictions at a granular level.

  • crunch

    Data analytics made simple with the best technology

    YouGov has developed Crunch, the most advanced analytics platform for survey data, that is nevertheless incredibly easy to use. It combines super-fast processing with drag-and-drop simplicity. For more on this, visit crunch.io

Global Footprint

Understand consumers in over 70 markets

YouGov engages consumer panelists in 42 countries across the Americas, Europe, the Middle-East and Asia, with partner panels enabling us to reach over 70 markets in all. If you're present in those markets or planning on expanding to them, we can go there with you and help you understand consumers and their distinctly local features.

DEDICATED TEAM

A team of sector specialists and data scientists

Our team of researchers have extensive survey design and industry expertise. From identifying hard to reach groups to designing full-scale market studies, we have a range of specialist techniques and research methodologies to give businesses a better understanding of both their customers and target market.

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