YouGov Direct is a self-service platform for advertisers, media agencies, and publishers. Direct allows you to precisely target the audience you need, in the moment you need it, and deliver your research with exceptional speed.
We offer nearly 100 profiling variables offering uniquely granular hyper-targeting and data for analysis, all in an self-service platform that gets you up and running quickly.
YouGov Direct can help you:
- Test ad creative and messaging
- Gain feedback live, in-event
- Create real time surveys direct-to-consumer
- Assess campaign performance
Create fully-opted in, fraud-free and transparent advertising campaigns.
Target precise audiences and reduce ad fraud with granular and accurate profiling data.
Make advertising a two way dialogue.
Monetise your audience outside of your own properties.
Enhance user experience with consent-driven advertising.
Get rewarded when organisations use your approved data to target you with advertising.
Monetise your ad experience anonymously with improved privacy.
YouGov Direct enables accurate and ethical consumer targeting. YouGov Direct panelists decide how much of their personal data they wish to share with advertisers. A double opt-in process gives your business extra peace of mind when conducting research - the YouGov Direct Panel is ready and receptive to your relevant advertising, offers, and surveys. Consumers are compensated for their opinions when they complete advertiser surveys.
Transparency through blockchain technology
Blockchain technology underpins YouGov Direct creating an audit trail of verifiable transactions between advertisers and consumers. This audit trail provides CCPA and GDPR assurance for businesses and creates complete transparency of data use between consumers and advertisers