Business challenge
World Netball needed a robust estimate of global netball participation. The organization primarily needed credible evidence of the popularity of netball around the world to supplement their bid for inclusion in the 2032 Olympic Games. The updated figures would also provide a realistic baseline for member federations and World Netball to track further growth in netball participation.
Solution & research results
YouGov Sport built a bespoke global market sizing model to estimate netball participation worldwide. The approach combined YouGov’s syndicated global data, custom research in key markets, and extensive desk research to produce a robust and credible netball participation estimate.
YouGov Sport used its extensive industry expertise to verify each country’s participation figures, amongst both adults and children, which provided World Netball with the most accurate global participation figures they have had to date.
In addition, YouGov Sport analyzed how frequently netball is played and conducted a report identifying markets with the strongest growth potential.
Business outcomes
The market sizing analysis enabled World Netball to demonstrate the sport’s global reach and strengthen its case for inclusion in the 2032 Olympic Games.
The updated participation figures also provide member federations with a dependable evidence base to support national netball participation growth strategies and track changes over time.
Customer testimonial
“Working with YouGov Sport was an extremely positive experience. As the international federation for netball, World Netball required a credible and accurate estimate of global participation to demonstrate the true scale of our sport worldwide.
YouGov Sport’s rigorous and thorough methodology provided us with a robust global participation figure that we can stand behind with confidence. The team was highly responsive throughout the process, always quick to answer questions and provide clarity where needed.
The data will continue to underpin several key strategic initiatives and I would highly recommend YouGov Sport to any organisation seeking high quality, reliable research.”
