Retailers Jockey for Positioning

Ted MarzilliCEO YouGov Direct
November 08, 2010, 4:09 PM GMT+0

In a sign that this year's holiday shopping season could be another challenging one for retailers, many are wasting no time launching price promotions to capture their fare share of the season's holiday cheer. With value likely to be near the top of shoppers' lists again this year, BrandIndex and The New York Times rate the retailers best positioned on Value as we head into holiday season 2010..