“The Lovebirds” was the most anticipated film this week amongst YouGov Direct users. Of those who took the survey 77 percent were already aware of the film and 32 percent of users said they were already likely to see the movie before watching the trailer. That number rose to 42 percent post trailer. The trailer was a particular hit with female audiences: 50 percent of YouGov Direct users who participate in trailer questions and identify as female said that they were likely to see this film, compared with 34 percent of those who identify as male.

Data from YouGov Direct finds that 41 percent of US adults surveyed believe that Cinco de Mayo (May 5) is Mexico’s Independence Day.

More than one in five Americans (22%) say they would consider having sex with a robot, according to a study conducted by YouGov in February 2020.

Close to three in 10 (28%) Americans say they are very interested (14%) or somewhat interested (14%) in watching performances from Jennifer Lopez and Shakira at the 2020 Super Bowl.

From the World's Most Admired people to the most popular kind of wine, here are the top things we learned this year from YouGov polls and surveys.

on AdTech Daily, 9th Oct 2019

Phoenix portrays the Joker, an oft nemesis of Batman, in the eponymous film. Phoenix’s Joker isn’t a super villain, but rather a troubled man who descends into madness.

Some brands can withstand a controversy. The question for SoulCycle and Equinox, which are currently under fire because of their owner’s politics, can withstand boycotts and changing public sentiment.

Overall, Elba is viewed positively by fans of the Fast and Furious films -- that is anyone who have said they really like the previous 7 films, a sample of more than 2,500 people in YouGov’s Plan and Track tool. More than half, 61 percent said they had a positive view of the actor. That’s more than the national average: about 48 percent of America has a positive view of Elba.

Disney has the opportunity to string together generational admiration for their stories, and keep the nostalgia alive among its most ardent fans.