New research from Yahoo News/YouGov finds that most (56%) Americans think that cancel culture in the United States is a very big (28%) or somewhat big (28%) problem.

Republicans (86%) are particularly likely to say that The Star-Spangled Banner should continue to be the American national anthem.

“The Lovebirds” was the most anticipated film this week amongst YouGov Direct users. Of those who took the survey 77 percent were already aware of the film and 32 percent of users said they were already likely to see the movie before watching the trailer. That number rose to 42 percent post trailer. The trailer was a particular hit with female audiences: 50 percent of YouGov Direct users who participate in trailer questions and identify as female said that they were likely to see this film, compared with 34 percent of those who identify as male.

Data from YouGov Direct finds that 41 percent of US adults surveyed believe that Cinco de Mayo (May 5) is Mexico’s Independence Day.

More than one in five Americans (22%) say they would consider having sex with a robot, according to a study conducted by YouGov in February 2020.

Close to three in 10 (28%) Americans say they are very interested (14%) or somewhat interested (14%) in watching performances from Jennifer Lopez and Shakira at the 2020 Super Bowl.

From the World's Most Admired people to the most popular kind of wine, here are the top things we learned this year from YouGov polls and surveys.

on AdTech Daily, 9th Oct 2019

Phoenix portrays the Joker, an oft nemesis of Batman, in the eponymous film. Phoenix’s Joker isn’t a super villain, but rather a troubled man who descends into madness.

Some brands can withstand a controversy. The question for SoulCycle and Equinox, which are currently under fire because of their owner’s politics, can withstand boycotts and changing public sentiment.

Overall, Elba is viewed positively by fans of the Fast and Furious films -- that is anyone who have said they really like the previous 7 films, a sample of more than 2,500 people in YouGov’s Plan and Track tool. More than half, 61 percent said they had a positive view of the actor. That’s more than the national average: about 48 percent of America has a positive view of Elba.

Disney has the opportunity to string together generational admiration for their stories, and keep the nostalgia alive among its most ardent fans.

Marketers will surely be trying to evoke nostalgia and space interest with campaigns timed for the 50 year anniversary of the Moon Landing. We’ve got some tips on where to target advertising to catch the attention of Space enthusiasts.

From a brand perspective, Swift is an ideal partner. Not only does she resonate positively with at least half of America, her fans seem to absorb advertising messages more than most Americans do. And, in a lot of cases, they seem more likely to pass along the message as a recommendation to a friend or family member, or to post on social media.

SeaWorld hasn’t been the same since the documentary Blackfish sent public opinion tumbling about the theme parks and their treatment of animals. But there are glimmers of hope -- especially because of a Sesame Street partnership -- that could mean the worst is over for the...

Older people take the cake when it comes to visiting festivals: More individuals between the ages of 30 to 44 said they were regular or occasional festival goers.

YouGov surveyed 1,237 American adults between June 24 and 25 about their feelings on Canada and Canadians ahead of Canada Day.

Here's a fun thing you can do with $100,000: take a guided submarine tour of the wreck of the Titanic. A company called Bluefish just started taking spectators on a very limited number of trips to see the wreckage. The price tag is hefty, but the opportunity...

People on the West Coast will tell you things are “sick” (12%) as a positive note, and Northeasterners like to call something “wicked” (12%).

Crocs footwear isn't exactly known for its celebrity endorsements. But the maker of foam clogs has been seeing a spike in Buzz because of its celebrity focused "Come As You Are" global marketing campaign, according to YouGov Plan and Track data. The brand launched the initiative in 2017, but...