Disney has the opportunity to string together generational admiration for their stories, and keep the nostalgia alive among its most ardent fans.

Marketers will surely be trying to evoke nostalgia and space interest with campaigns timed for the 50 year anniversary of the Moon Landing. We’ve got some tips on where to target advertising to catch the attention of Space enthusiasts.

From a brand perspective, Swift is an ideal partner. Not only does she resonate positively with at least half of America, her fans seem to absorb advertising messages more than most Americans do. And, in a lot of cases, they seem more likely to pass along the message as a recommendation to a friend or family member, or to post on social media.

SeaWorld hasn’t been the same since the documentary Blackfish sent public opinion tumbling about the theme parks and their treatment of animals. But there are glimmers of hope -- especially because of a Sesame Street partnership -- that could mean the worst is over for the...

Older people take the cake when it comes to visiting festivals: More individuals between the ages of 30 to 44 said they were regular or occasional festival goers.

YouGov surveyed 1,237 American adults between June 24 and 25 about their feelings on Canada and Canadians ahead of Canada Day.

Here's a fun thing you can do with $100,000: take a guided submarine tour of the wreck of the Titanic. A company called Bluefish just started taking spectators on a very limited number of trips to see the wreckage. The price tag is hefty, but the opportunity...

People on the West Coast will tell you things are “sick” (12%) as a positive note, and Northeasterners like to call something “wicked” (12%).

Crocs footwear isn't exactly known for its celebrity endorsements. But the maker of foam clogs has been seeing a spike in Buzz because of its celebrity focused "Come As You Are" global marketing campaign, according to YouGov Plan and Track data. The brand launched the initiative in 2017, but...

The National Hockey League and the National Basketball Association don't get as much public attention as either Major League Baseball or the National Football League. More than half of American adults in this week's Economist. YouGov Poll say they have no interest in the NHL or the NBA, despite the fact...