Article
Post-lockdown, are people comfortable attending in-person concerts?
According to consumer data collected by YouGov in Australia, Canada, the United States, the United Kingdom, Denmark and the Philippines, on average nearly half (43%) of people are uncomfortable about visiting live events such as sports, music concerts, festivals; while just 38% say they are comfortable.
11 months agoArticle
Taylor Swift’s albums, ranked according to fans
Taylor Swift's upcoming re-release, Fearless, lands in third place with a score of 4.03 out of 5.
about 1 year agoArticle
How much do Americans like Christmas – and who likes it the most?
Half (52%) of Americans say they like Christmas a lot, according to a recent YouGov poll of 12,929 US adults. A quarter (23%) of Americans say they somewhat like the holiday, while 13% say they neither like nor dislike Christmas.
over 1 year agoArticle
America Speaks: Why did they stop believing in Santa Claus – and who broke the news?
Siblings – specifically older brothers and sisters – seem to be a popular culprit in shattering the belief of Santa for Chat users.
over 1 year agoArticle
How old is too old to believe in Santa Claus?
Most Americans (67%) stopped expecting Santa to shimmy down their chimney by the time they entered seventh grade. Half (49%) of Americans say they stopped believing in Santa before the age of 10 – with a quarter (23%) reporting that they lost sight of him between the ages of seven (10%) and eight (13%).
over 1 year agoArticle
Exploring competitive backlinks can help brands earn quality backlinks
By Britney Muller on Moz, 20th Nov 2020
over 1 year agoArticle
Most Americans say cancel culture is a big problem
New research from Yahoo News/YouGov finds that most (56%) Americans think that cancel culture in the United States is a very big (28%) or somewhat big (28%) problem.
almost 2 years agoArticle
Most Americans do not want the national anthem to be changed
Republicans (86%) are particularly likely to say that The Star-Spangled Banner should continue to be the American national anthem.
almost 2 years agoArticle
The trailer for Netflix rom com “The Lovebirds” hooked viewers hearts this week
“The Lovebirds” was the most anticipated film this week amongst YouGov Direct users. Of those who took the survey 77 percent were already aware of the film and 32 percent of users said they were already likely to see the movie before watching the trailer. That number rose to 42 percent post trailer. The trailer was a particular hit with female audiences: 50 percent of YouGov Direct users who participate in trailer questions and identify as female said that they were likely to see this film, compared with 34 percent of those who identify as male.
about 2 years agoArticle
Most Americans surveyed don't know what Cinco de Mayo celebrates
Data from YouGov Direct finds that 41 percent of US adults surveyed believe that Cinco de Mayo (May 5) is Mexico’s Independence Day.
about 2 years agoArticle
In 2020, both men and women are more likely to consider having sex with a robot
More than one in five Americans (22%) say they would consider having sex with a robot, according to a study conducted by YouGov in February 2020.
about 2 years agoArticle
Americans say these were the best Super Bowl halftime shows of the past decade
Close to three in 10 (28%) Americans say they are very interested (14%) or somewhat interested (14%) in watching performances from Jennifer Lopez and Shakira at the 2020 Super Bowl.
over 2 years agoArticle
From pets to presidents, here’s what we learned about America this year
From the World's Most Admired people to the most popular kind of wine, here are the top things we learned this year from YouGov polls and surveys.
over 2 years agoArticle
Most mobile users don't think Facebook app is a must-have
on AdTech Daily, 9th Oct 2019
over 2 years agoArticle
Here's why Joaquin Phoenix is the perfect Joker
Phoenix portrays the Joker, an oft nemesis of Batman, in the eponymous film. Phoenix’s Joker isn’t a super villain, but rather a troubled man who descends into madness.
over 2 years agoArticle
Why SoulCycle is playing with fire
Some brands can withstand a controversy. The question for SoulCycle and Equinox, which are currently under fire because of their owner’s politics, can withstand boycotts and changing public sentiment.
almost 3 years agoArticle
Why Idris Elba is so good for Fast and Furious
Overall, Elba is viewed positively by fans of the Fast and Furious films -- that is anyone who have said they really like the previous 7 films, a sample of more than 2,500 people in YouGov’s Plan and Track tool. More than half, 61 percent said they had a positive view of the actor. That’s more than the national average: about 48 percent of America has a positive view of Elba.
almost 3 years agoArticle
Why Disney's remaking everything
Disney has the opportunity to string together generational admiration for their stories, and keep the nostalgia alive among its most ardent fans.
almost 3 years agoArticle
How to market to the moon landing
Marketers will surely be trying to evoke nostalgia and space interest with campaigns timed for the 50 year anniversary of the Moon Landing. We’ve got some tips on where to target advertising to catch the attention of Space enthusiasts.
almost 3 years agoArticle
Why Taylor Swift is good for business
From a brand perspective, Swift is an ideal partner. Not only does she resonate positively with at least half of America, her fans seem to absorb advertising messages more than most Americans do. And, in a lot of cases, they seem more likely to pass along the message as a recommendation to a friend or family member, or to post on social media.
almost 3 years ago