• Article

    Taylor Swift’s albums, ranked according to fans

    Taylor Swift's upcoming re-release, Fearless, lands in third place with a score of 4.03 out of 5.

    2 months ago
  • Article

    How much do Americans like Christmas – and who likes it the most?

    Half (52%) of Americans say they like Christmas a lot, according to a recent YouGov poll of 12,929 US adults. A quarter (23%) of Americans say they somewhat like the holiday, while 13% say they neither like nor dislike Christmas.

    6 months ago
  • Article

    America Speaks: Why did they stop believing in Santa Claus – and who broke the news?

    Siblings – specifically older brothers and sisters – seem to be a popular culprit in shattering the belief of Santa for Chat users.

    6 months ago
  • Article

    How old is too old to believe in Santa Claus?

    Most Americans (67%) stopped expecting Santa to shimmy down their chimney by the time they entered seventh grade. Half (49%) of Americans say they stopped believing in Santa before the age of 10 – with a quarter (23%) reporting that they lost sight of him between the ages of seven (10%) and eight (13%).

    6 months ago
  • Article
    7 months ago
  • Article

    Most Americans say cancel culture is a big problem

    New research from Yahoo News/YouGov finds that most (56%) Americans think that cancel culture in the United States is a very big (28%) or somewhat big (28%) problem.

    11 months ago
  • Article

    Most Americans do not want the national anthem to be changed

    Republicans (86%) are particularly likely to say that The Star-Spangled Banner should continue to be the American national anthem.

    11 months ago
  • Article

    The trailer for Netflix rom com “The Lovebirds” hooked viewers hearts this week

    “The Lovebirds” was the most anticipated film this week amongst YouGov Direct users. Of those who took the survey 77 percent were already aware of the film and 32 percent of users said they were already likely to see the movie before watching the trailer. That number rose to 42 percent post trailer. The trailer was a particular hit with female audiences: 50 percent of YouGov Direct users who participate in trailer questions and identify as female said that they were likely to see this film, compared with 34 percent of those who identify as male.

    about 1 year ago
  • Article

    Most Americans surveyed don't know what Cinco de Mayo celebrates

    Data from YouGov Direct finds that 41 percent of US adults surveyed believe that Cinco de Mayo (May 5) is Mexico’s Independence Day.

    about 1 year ago
  • Article

    In 2020, both men and women are more likely to consider having sex with a robot

    More than one in five Americans (22%) say they would consider having sex with a robot, according to a study conducted by YouGov in February 2020.

    about 1 year ago
  • Article

    Americans say these were the best Super Bowl halftime shows of the past decade

    Close to three in 10 (28%) Americans say they are very interested (14%) or somewhat interested (14%) in watching performances from Jennifer Lopez and Shakira at the 2020 Super Bowl.

    over 1 year ago
  • Article

    From pets to presidents, here’s what we learned about America this year

    From the World's Most Admired people to the most popular kind of wine, here are the top things we learned this year from YouGov polls and surveys.

    over 1 year ago
  • Article
    over 1 year ago
  • Article

    Here's why Joaquin Phoenix is the perfect Joker

    Phoenix portrays the Joker, an oft nemesis of Batman, in the eponymous film. Phoenix’s Joker isn’t a super villain, but rather a troubled man who descends into madness.

    almost 2 years ago
  • Article

    Why SoulCycle is playing with fire

    Some brands can withstand a controversy. The question for SoulCycle and Equinox, which are currently under fire because of their owner’s politics, can withstand boycotts and changing public sentiment.

    almost 2 years ago
  • Article

    Why Idris Elba is so good for Fast and Furious

    Overall, Elba is viewed positively by fans of the Fast and Furious films -- that is anyone who have said they really like the previous 7 films, a sample of more than 2,500 people in YouGov’s Plan and Track tool. More than half, 61 percent said they had a positive view of the actor. That’s more than the national average: about 48 percent of America has a positive view of Elba.

    almost 2 years ago
  • Article

    Why Disney's remaking everything

    Disney has the opportunity to string together generational admiration for their stories, and keep the nostalgia alive among its most ardent fans.

    almost 2 years ago
  • Article

    How to market to the moon landing

    Marketers will surely be trying to evoke nostalgia and space interest with campaigns timed for the 50 year anniversary of the Moon Landing. We’ve got some tips on where to target advertising to catch the attention of Space enthusiasts.

    almost 2 years ago
  • Article

    Why Taylor Swift is good for business

    From a brand perspective, Swift is an ideal partner. Not only does she resonate positively with at least half of America, her fans seem to absorb advertising messages more than most Americans do. And, in a lot of cases, they seem more likely to pass along the message as a recommendation to a friend or family member, or to post on social media.

    almost 2 years ago
  • Article

    Is the worst over for Seaworld?

    SeaWorld hasn’t been the same since the documentary Blackfish sent public opinion tumbling about the theme parks and their treatment of animals. But there are glimmers of hope -- especially because of a Sesame Street partnership -- that could mean the worst is over for the...

    almost 2 years ago