• Article

    The ten charts which show how American consumers have changed during the pandemic

    2020 has been a year which had upturned consumer behavior and challenged the brands seeking to meet their new needs. As we round the 365th day of the pandemic, here are some examples of how COVID-19 has affected some of America’s major consumer sectors.

    3 days ago
  • Article

    A closer look at the Twitch audience

    2020 was Twitch’s year. The online streaming service used primarily by gamers was at the epicenter of so many aspects of pandemic life. Increased video gaming, a strong desire to connect with others, and a hunger for new forms of entertainment were all dimensions of the dreaded ‘new normal’ facilitated by the platform.

    3 days ago
  • Article

    The most successful advertisers of Super Bowl LV

    This year, Super Bowl advertisers faced two challenges – strike the right tone at a time of deep political strife in the United States, and do so under strict COVID-19 measures.

    25 days ago
  • Article

    January advertiser of the month US: WW (Weight Watchers)

    31% of Americans kicked off 2021 by setting a New Year’s resolution, with almost half (48%) of these people stating that their goal was to lose weight. It makes sense then, that a weight loss company should register the largest rise in Ad Awareness of any brand in the US this month.

    27 days ago
  • Article

    NFL tops YouGov’s annual Buzz ranking in the US

    While it’s never necessarily a surprise to see the NFL come out on top of a ranking of US sports, when it comes to Buzz, it is unusual to see every top-ten peak score laid down by the fifth month of the US sports calendar.

    about 1 month ago
  • Article

    These brands had the most effective ad campaigns in the UAE in 2020

    2020 has been a year of both challenges and opportunities for many of the United Arab Emirates’ major brands and effective advertising remains key to the survival for many. But who, according to the YouGov data, has experienced the highest increase in advertising awareness over the past year?

    about 2 months ago
  • Article

    These brands had the most effective ad campaigns in Mexico in 2020

    2020 has been a year of both challenges and opportunities for many of Mexico’s major brands and effective advertising remains key to the survival for many. But who, according to the YouGov data, has experienced the highest increase in advertising awareness over the past year?

    about 2 months ago
  • Article

    These brands had the most effective ad campaigns in Germany in 2020

    2020 has been a year of both challenges and opportunities for many of Germany’s major brands and effective advertising remains key to the survival for many. But who, according to the YouGov data, has experienced the highest increase in advertising awareness over the past year?

    about 2 months ago
  • Article

    These brands had the most effective ad campaigns in Australia in 2020

    2020 has been a year of both challenges and opportunities for many of Australia’s major brands and effective advertising remains key to the survival for many. But who, according to the YouGov data, has experienced the highest increase in advertising awareness over the past year?

    about 2 months ago
  • Article

    These brands had the most effective ad campaigns in Singapore in 2020

    2020 has been a year of both challenges and opportunities for many of Singapore’s major brands and effective advertising remains key to the survival for many. But who, according to the YouGov data, has experienced the highest increase in advertising awareness over the past year?

    about 2 months ago
  • Article

    These brands had the most effective ad campaigns in the United States in 2020

    YouGov is able to identify which brands had ad campaigns that cut through that noise. A look through the data reveals a tableau that perfectly encapsulates 2020 for Americans: Our list includes a social media company, a medical company, a cleaning product, a gaming console, and a meal-delivery platform.

    about 2 months ago
  • Article

    Cyberpunk 2077: How many gamers are waiting to buy?

    New YouGov data shows how Cyberpunk 2077’s rocky release has altered purchase intent among American gamers, and how the video game publisher’s brand has been affected.

    about 2 months ago
  • Article

    2021 wishlist: What sports would consumers most like to see in-person?

    If money or geography were not an issue, many consumers would consider attending the Olympics live in-person.

    about 2 months ago
  • Article

    Despite COVID uncertainty, Japanese public regard the Olympics as prestigious event

    While uncertainty surrounds the scale of the Olympic Games which Tokyo will host in 2021, YouGov SportsIndex data shows that Japanese people continue to consider the event the world’s most prestigious sports property.

    3 months ago
  • Article

    Olympics fans are more likely to consider Airbnb

    As Airbnb and the International Olympic Committee celebrate the first anniversary of their nine-year blockbuster partnership, YouGov data suggests fans of the Games are more likely to use the online accommodations marketplace.

    3 months ago
  • Article

    Advertiser of the month US – Best Buy

    This year, American consumer electronics retailer Best Buy put much less pressure on consumers to shop on Black Friday by offering deals well in advance of what’s traditionally the biggest shopping day of the year. YouGov data shows the electronic retailer’s marketing was a success.

    3 months ago
  • Article

    5G: Who in the world is willing to pay extra?

    YouGov consumer data shows that despite infancy of the technology, there is a healthy willingness to shell out extra cash for access 5G in some key consumer markets.

    3 months ago
  • Article

    The less-is-more approach at The Masters is working for brands

    The Masters is unlike any other golf tournament, or any other major sporting event for that matter. There are only a handful of corporate sponsors, there are no logos on the course, and brands must follow extremely strict rules around promotion.

    3 months ago
  • Article

    Tech brands can’t be budged from top of world’s best brands rankings

    Google continues to be the best global brand in the world as tech companies consolidate their places for the second consecutive year in YouGov’s Best Global Brand rankings

    3 months ago
  • Report

    First in line: Early technology adopters around the globe

    YouGov’s latest whitepaper, "First in Line: Early Technology Adopters Across the Globe" takes an in-depth look at early tech adopters across 25 countries.

    3 months ago