• Article

    Ad of the month US – Carvana

    Carvana has been reminding Americans that they can get their next set of wheels the same they get their groceries or recent Amazon purchase: delivered.

    3 days ago
  • Article

    More Americans are buying up Fitbits

    Americans appear to be purchasing Fitbits during the pandemic at the same rate as this January, when many Americans were eager to adhere to New Year’s resolutions.

    16 days ago
  • Article

    Is America going cashless?

    Fewer than half (46%) of Americans have been using cashless payments during the COVID-19 pandemic, according to a recent YouGov survey. The shift comes at a time when many essential businesses have stopped accepting cash or have migrated to online operations entirely.

    16 days ago
  • Article

    America’s pandemic snack: Lay’s potato chips

    Stuck at home with nowhere to go, many Americans can’t help but snack more, and many are grabbing a bag of Lay’s potato chips.

    30 days ago
  • Article

    Americans are gaming more than usual

    As Americans continue to adjust to the harsh new reality brought on by the pandemic, many seem to be looking to escape through video games, according to a YouGov survey of 1,175 individuals on the activities they’ve been doing more of since late-March

    about 1 month ago
  • Article

    Charting the run on Tylenol during the COVID-19 pandemic

    According to YouGov BrandIndex data, roughly one in five US adults (19.1%) say they’re likely to buy Tylenol, marking the brand’s highest Purchase Intent score in at least two years.

    about 1 month ago
  • Article

    How many Americans have given to charity during the pandemic?

    According to a recent survey of more than 10,000 Americans, roughly one in five (21%) have donated to a cause meant to aid people impacted by COVID-19.

    about 2 months ago
  • Article

    Are people drinking as much compared to this time last year?

    Despite the mass closure of bars and restaurants, the alcohol sector remains largely resilient COVID-19’s impact on businesses, according to YouGov Plan and Track data.

    about 2 months ago
  • Article

    Ford, GM see positive brand sentiment after committing to COVID-19 efforts

    Ford and General Motors, the two largest vehicle manufacturers in the United States, have pivoted to medical equipment production in a wartime-like effort against COVID-19. As a result, there’s more positive sentiment around these brands than at any other time in the past year, according to YouGov BrandIndex data.

    about 2 months ago
  • Article

    Ad of the Month US - Guinness

    A muted St. Patrick’s Day came and went as cascading shelter-in-place orders and strict social distancing rules canceled parades and made going to bars and pubs impossible for many Americans.

    about 2 months ago