Xfinity, Comcast’s telecommunications subsidiary, saw the largest increase in brand health in the US this year, according to newly released rankings by YouGov.
The YouGov Best Brand Rankings are based on the Index score from YouGov BrandIndex, which is a measure of overall brand health calculated by taking the average of Impression, Quality, Value, Satisfaction, Recommend and Reputation.
YouGov's annual Best Brand Rankings have been released. Find out more.
Tech and tech-enabled brands continue to dominate our 2020 rankings of the best global brands – as determined by consumers around the globe.
YouGov’s new white paper, Gaming and Esports: The Next Generation, explores the state of a market that’s thriving amidst global crisis and uncertainty.
Gain a better understanding of the travel and tourism industry to learn about the key expectations and consumer sentiment towards travel.
Trader Joe’s has one of the most loyal customer bases in the country, but that allegiance has been put to the test in recent months.
According to YouGov BrandIndex data, which asks questions about the health of brands on a daily basis, the rate of Americans with a negative impression of TikTok soared recently.
Automotive marketers have been navigating a dark and narrow road over the past several months during the Covid-19 pandemic. They have been attempting, in earnest, to respond to lingering anxieties while still attracting customers.
According to data compiled by YouGov, 43 percent of Americans are somewhat or very comfortable trying on clothes at a store after the pandemic, while the same number (43%) said they are somewhat or very uncomfortable.
Carvana has been reminding Americans that they can get their next set of wheels the same they get their groceries or recent Amazon purchase: delivered.
Americans appear to be purchasing Fitbits during the pandemic at the same rate as this January, when many Americans were eager to adhere to New Year’s resolutions.
Fewer than half (46%) of Americans have been using cashless payments during the COVID-19 pandemic, according to a recent YouGov survey. The shift comes at a time when many essential businesses have stopped accepting cash or have migrated to online operations entirely.
Stuck at home with nowhere to go, many Americans can’t help but snack more, and many are grabbing a bag of Lay’s potato chips.
As Americans continue to adjust to the harsh new reality brought on by the pandemic, many seem to be looking to escape through video games, according to a YouGov survey of 1,175 individuals on the activities they’ve been doing more of since late-March
According to YouGov BrandIndex data, roughly one in five US adults (19.1%) say they’re likely to buy Tylenol, marking the brand’s highest Purchase Intent score in at least two years.
According to a recent survey of more than 10,000 Americans, roughly one in five (21%) have donated to a cause meant to aid people impacted by COVID-19.
Despite the mass closure of bars and restaurants, the alcohol sector remains largely resilient COVID-19’s impact on businesses, according to YouGov Plan and Track data.
Ford and General Motors, the two largest vehicle manufacturers in the United States, have pivoted to medical equipment production in a wartime-like effort against COVID-19. As a result, there’s more positive sentiment around these brands than at any other time in the past year, according to YouGov BrandIndex data.
A muted St. Patrick’s Day came and went as cascading shelter-in-place orders and strict social distancing rules canceled parades and made going to bars and pubs impossible for many Americans.