• Article

    Which company sees the biggest boost in brand health in the past 12 months? Xfinity

    Xfinity, Comcast’s telecommunications subsidiary, saw the largest increase in brand health in the US this year, according to newly released rankings by YouGov.

    about 5 hours ago
  • Article

    YouGov Best Brand Rankings 2020 for Canada

    The YouGov Best Brand Rankings are based on the Index score from YouGov BrandIndex, which is a measure of overall brand health calculated by taking the average of Impression, Quality, Value, Satisfaction, Recommend and Reputation.

    7 days ago
  • Article

    YouGov Best Brand Rankings 2020 in the United States

    YouGov's annual Best Brand Rankings have been released. Find out more.

    8 days ago
  • Article

    YouGov Best Global Brands 2020

    Tech and tech-enabled brands continue to dominate our 2020 rankings of the best global brands – as determined by consumers around the globe.

    8 days ago
  • Report

    Gaming and Esports: The Next Generation 

    YouGov’s new white paper, Gaming and Esports: The Next Generation, explores the state of a market that’s thriving amidst global crisis and uncertainty.

    about 1 month ago
  • Report

    Vacation Dreams: Where the world wants to go on its holidays

    Gain a better understanding of the travel and tourism industry to learn about the key expectations and consumer sentiment towards travel.

    about 2 months ago
  • Article

    Negative press has little effect on Trader Joe’s brand

    Trader Joe’s has one of the most loyal customer bases in the country, but that allegiance has been put to the test in recent months.

    3 months ago
  • Article

    America’s impression of TikTok tumbles

    According to YouGov BrandIndex data, which asks questions about the health of brands on a daily basis, the rate of Americans with a negative impression of TikTok soared recently.

    4 months ago
  • Article

    Buick and RAM lead the pack as auto ads gain traction

    Automotive marketers have been navigating a dark and narrow road over the past several months during the Covid-19 pandemic. They have been attempting, in earnest, to respond to lingering anxieties while still attracting customers.

    4 months ago
  • Article

    Is America ready to try on clothes again?

    According to data compiled by YouGov, 43 percent of Americans are somewhat or very comfortable trying on clothes at a store after the pandemic, while the same number (43%) said they are somewhat or very uncomfortable.

    6 months ago
  • Article

    Ad of the month US – Carvana

    Carvana has been reminding Americans that they can get their next set of wheels the same they get their groceries or recent Amazon purchase: delivered.

    6 months ago
  • Article

    More Americans are buying up Fitbits

    Americans appear to be purchasing Fitbits during the pandemic at the same rate as this January, when many Americans were eager to adhere to New Year’s resolutions.

    6 months ago
  • Article

    Is America going cashless?

    Fewer than half (46%) of Americans have been using cashless payments during the COVID-19 pandemic, according to a recent YouGov survey. The shift comes at a time when many essential businesses have stopped accepting cash or have migrated to online operations entirely.

    6 months ago
  • Article

    America’s pandemic snack: Lay’s potato chips

    Stuck at home with nowhere to go, many Americans can’t help but snack more, and many are grabbing a bag of Lay’s potato chips.

    7 months ago
  • Article

    Americans are gaming more than usual

    As Americans continue to adjust to the harsh new reality brought on by the pandemic, many seem to be looking to escape through video games, according to a YouGov survey of 1,175 individuals on the activities they’ve been doing more of since late-March

    7 months ago
  • Article

    Charting the run on Tylenol during the COVID-19 pandemic

    According to YouGov BrandIndex data, roughly one in five US adults (19.1%) say they’re likely to buy Tylenol, marking the brand’s highest Purchase Intent score in at least two years.

    7 months ago
  • Article

    How many Americans have given to charity during the pandemic?

    According to a recent survey of more than 10,000 Americans, roughly one in five (21%) have donated to a cause meant to aid people impacted by COVID-19.

    7 months ago
  • Article

    Are people drinking as much compared to this time last year?

    Despite the mass closure of bars and restaurants, the alcohol sector remains largely resilient COVID-19’s impact on businesses, according to YouGov Plan and Track data.

    7 months ago
  • Article

    Ford, GM see positive brand sentiment after committing to COVID-19 efforts

    Ford and General Motors, the two largest vehicle manufacturers in the United States, have pivoted to medical equipment production in a wartime-like effort against COVID-19. As a result, there’s more positive sentiment around these brands than at any other time in the past year, according to YouGov BrandIndex data.

    8 months ago
  • Article

    Ad of the Month US - Guinness

    A muted St. Patrick’s Day came and went as cascading shelter-in-place orders and strict social distancing rules canceled parades and made going to bars and pubs impossible for many Americans.

    8 months ago