YouGov partnered with WE Communications, the global PR agency, on quantitative and qualitative retail research findings uncovering female shopper attitudes and behaviors in the digital age.

With women unquestionably in control of household spending and with the rise of tech revolutionizing retail purchases, WE Communications and YouGov conducted a research study to understand what motivates women to move from a like to a buy and how brands can adapt. The data reveals shopper attitudes and behavioral shifts to help retailers turn up sales and avoid turning off customers: from barriers like social media shopping stigmas and retail app apprehension, to online buying and generational shopping shifts.

Click here to learn more about and download the report.

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