YouGov Retail Rankings 2021 - US

YouGov
October 19, 2021, 8:00 AM UTC

Marking the first in our annual retail Rankings series, YouGov’s Retail Rankings 2021 reveals the top ranked consumer brands within the sector. The Rankings are based on Index score from YouGov BrandIndex, which is a measure of overall brand health calculated by taking the average of Impression, Quality, Value, Satisfaction, Recommend and Reputation over a period of 12 months.

This year's rankings highlight the top performing Retail brands in the United States for the following categories:

  • Overall
  • Mass Merchandisers, Club, Value & Drug Stores
  • Department Stores & Value Fashion
  • Retail Gasoline
  • Auto Accessories
  • Auto Retailers

To learn more about the methodolgy behind YouGov rankings, receive a free brand health check, or see how close your brand is to the top 10, get in touch.

YouGov Retail Rankings 2021 in US: Overall

The Top 10 Overall Retail Brands rankings order is determined by the highest average Index score in YouGov BrandIndex between September 1, 2020, to August 31, 2021.

The Most Improved Retail Brands during this time period, listed consecutively, are DICK's Sporting Goods, AutoZone, HomeGoods, Carvana, Ace Hardware, NAPA Auto Parts, O'Reilly Auto Parts, Benjamin Moore, Purple, and Advance Auto Parts.

YouGov Retail Rankings 2021 in US: Mass Merchandisers, Club, Value & Drug Store

The Top 10 Mass Merchandisers, Club, Value & Drug Stores rankings order is determined by the highest average Index score in YouGov BrandIndex between September 1, 2020, to August 31, 2021.

The Most Improved Mass Merchandisers, Club, Value & Drug Stores during this time period, listed consecutively, are CVS, Target, Walgreens, Big Lots, Dollar Tree, Costco, World Market, Dollar General, BJ's Wholesale, and Rite Aid.

To learn more about the methodolgy behind YouGov rankings, receive a free brand health check, or see how close your brand is to the top 10, get in touch.

YouGov Retail Rankings 2021 in US: Department Stores & Value Fashion

The Top 10 Department Stores & Value Fashion Brands rankings order is determined by the highest average Index score in YouGov BrandIndex between September 1, 2020, to August 31, 2021.

The Most Improved Department Stores & Value Fashion Brands during this time period, listed consecutively, are Nordstrom Rack, Neiman Marcus, Macy's, Bloomingdale's, T.J. Maxx, Nordstrom, Burlington, and Saks Fifth Avenue.

YouGov Retail Rankings 2021 in US: Retail Gasoline

The Top 10 Retail Gasoline Brands rankings order is determined by the highest average Index score in YouGov BrandIndex between September 1, 2020, to August 31, 2021.

The Most Improved Retail Gasoline Brands during this time period, listed consecutively, are BP, Citgo, Marathon, Valero, Sunoco, Gulf Oil, ConocoPhillips, and Shell.

To learn more about the methodolgy behind YouGov rankings, receive a free brand health check, or see how close your brand is to the top 10, get in touch.

YouGov Retail Rankings 2021 in US: Auto Accessories

The Top 10 Auto Acessory Brands rankings order is determined by the highest average Index score in YouGov BrandIndex between September 1, 2020, to August 31, 2021.

The Most Improved Auto Acessory Brands during this time period, listed consecutively, are Valvoline, BFGoodrich, Cooper Tires, Safelite, Pennzoil, Bridgestone, Jiffy Lube, Michelin, Continental, and GMGoodwrench.

YouGov Retail Rankings 2021 in US: Auto Retailers

The Top 5 Auto Retailers rankings order is determined by the highest average Index score in YouGov BrandIndex between September 1, 2020, to August 31, 2021.

All YouGov rankings data is drawn from our daily brand tracking tool BrandIndex, which continuously measures the public’s perception of brands within the retail sector around the globe. Want to know more? To see your brand’s Index ranking please click here and one of our experts will be in touch. 

Get in touch

 

Methodology: 

The brands in YouGov Retail Rankings were ranked based on their Index score, which is a measure of overall brand health calculated by taking the average of Impression, Quality, Value, Satisfaction, Recommend and Reputation over a period of 12 months.

The rankings chart shows the brands with the highest average index score between 1st September 2020 and 31st August 2021. The scores are representative of the general population of adults 18+ (some are online representative).

All scores listed have been rounded to a single decimal place; however, we have used additional precision to assign ranks. All brands have been tracked for at least 6 months to be included in the rankings and have been tracked for at least 18 months to appear in the Improvers tables.