Trendyol tops YouGov’s Best Brand Rankings 2021: Turkey
A YouGov BrandIndex data analysis from speaking to thousands of consumers about how they feel about over two thousand brands has revealed Trendyol as the best ranked brand in Turkey. The rankings are based on the Index score from YouGov BrandIndex, which is a comprehensive measure of overall brand health calculated by taking the average of Impression, Quality, Value, Satisfaction, Recommend and Reputation.
Trendyol tops the list with an overall score of 42.7
In Turkey, the most recommended brand was Trendyol, with an average score of 42.7. But competition for the top spot was fierce, with Migors Türk coming in second with a score of 32.6. In third and fourth position were Hepsiburada and Allianz, with scores of 32.2 and 31.8 respectively. Carrefour came in on position five, rounding out the top five with 35.3.
| YOUGOV BEST BRAND RANKINGS 2021 IN TURKEY | ||
|---|---|---|
Rank | Brand Name | Score |
1 | Trendyol | 42.7 |
2 | Migors Türk | 32.6 |
3 | Hepsiburada | 32.2 |
4 | Allianz | 31.8 |
5 | Carrefour | 25.3 |
6 | Ikea | 24.5 |
7 | D&R | 21.9 |
8 | Anadolu Sigorta | 20.9 |
9 | Amazon | 20.4 |
10 | Axa Sigorta | 20.0 |
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