Consumer behavior

Topic

Articles

Analysis pieces written by YouGov’s data journalists based on data collected about or relating to Consumer behavior.

Last updated Nov 27, 2019

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41% of US consumers value authenticity and transparency while selecting a brand

resources
over 3 years ago

Trackers

Data collected at regular intervals about or relating to Consumer behavior, tracking changes over time.

Last updated Mar 23, 2023

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Financial situation compared in the next 12 months

finance

Surveys

Data collected from extensive surveys and snap polls about or relating to Consumer behavior.

Last updated Mar 7, 2019

View all Surveys(3)
Imagine that you were the only customer at checkout in a supermarket. Would you prefer to use a self-checkout machine or a register with a human cashier?

Imagine that you were the only customer at checkout in a supermarket. Would you prefer to use a self-checkout machine or a register with a human cashier?

consumer
about 4 years ago

Articles

Analysis pieces written by YouGov’s data journalists based on data collected about or relating to Consumer behavior.

Last updated Nov 27, 2019

41% of US consumers value authenticity and transparency while selecting a brand

resources
over 3 years ago
What Americans think of loyalty programs: An analysis of consumer loyalty in the US

What Americans think of loyalty programs: An analysis of consumer loyalty in the US

consumer
almost 4 years ago
As brands vie for consumer attention in saturated markets, one of the best ways to guarantee continued engagement is to reward a customer’s loyalty to a brand. Successful loyalty programs must be tailored to the brand's consumer base and industry expectations.