Consumer behavior

Topic

Articles

Analysis pieces written by YouGov’s data journalists based on data collected about or relating to Consumer behavior.

Last updated Nov 27, 2019

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41% of US consumers value authenticity and transparency while selecting a brand

resources
over 3 years ago

Trackers

Data collected at regular intervals about or relating to Consumer behavior, tracking changes over time.

Last updated Mar 23, 2023

View all Trackers(13)

Financial situation compared in the next 12 months

finance

Surveys

Data collected from extensive surveys and snap polls about or relating to Consumer behavior.

Last updated Mar 7, 2019

View all Surveys(3)
Imagine that you were the only customer at checkout in a supermarket. Would you prefer to use a self-checkout machine or a register with a human cashier?

Imagine that you were the only customer at checkout in a supermarket. Would you prefer to use a self-checkout machine or a register with a human cashier?

consumer
about 4 years ago

Trackers

Data collected at regular intervals about or relating to Consumer behavior, tracking changes over time.

Last updated Mar 23, 2023

Financial situation compared in the next 12 months

finance

Shopping online vs in-store: Homeware

society

Shopping online vs in-store: Gifts

society

Brands' point of view on society

society

Luxury brands - accessibility

society

Global chain expansion

society

Global chains in your area

society

Role of environmental sustainability in purchase decisions: Purchases

politics