Music can prove strategic and powerful when used effectively to establish strong brand awareness and consumer connect.
By investing in a sonic identity, B2B brands can use sound to positively differentiate between products or services, create a preference among consumers and build trust. By doing so, businesses stand to enjoy increased sales as well as greater ROI.
Businesses must focus on creating a unique, consistent sound across touchpoints - ranging from on-hold music, ring tones and webinars. A consistent experience conditions the user to quickly identify the brand.
In addition to creating cohesion and engaging customers, a strong sonic identity can engage employees, reinforce the brand’s leadership and help develop a holistic high-quality brand experience.
Importantly, sonic branding helps brands strike an emotional note with the audiences and stand out in competitive markets. It can help brands develop a unique, strong personality and offer consumers a consistent experience.
[5 minute read]
