Optimise PR strategies for 2023 by re-aligning business objectives

New Ideas in MarketingEssential news for marketers, summarised by YouGov
December 07, 2022, 10:54 AM GMT+0

Consider KPIs like client feedback, reporter response rates, client retention, and coverage when planning fresh PR strategies.

One way to strategise for 2023 is to run year-in-review stories or predictions and include them in the publication’s editorial calendar. This move can help set up a content pipeline for the coming year and simultaneously showcase clients as thought leaders.

PR professionals should also consider updating their media contact lists used for pitching. Ideally, these contacts should be updated throughout the year, based on bounce-backs or when new reporters come into play. A more robust media strategy can boost pitching results and drive coverage efforts.

Additionally, public relations professionals may want to revisit previous actions to determine which were successful and which needed improvement. PR opportunities can be furthered by identifying important event deadlines ahead of the new year. This move can streamline the editorial calendar, speaking engagements, and conferences.

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