Pair display ads with organic marketing efforts to boost inbound marketing results

New Ideas in MarketingEssential news for marketers, summarised by YouGov
December 22, 2022, 9:28 AM GMT+0

Display ads can help drive engagement and increase conversions. 

Display ads can be highly effective to support the launch of new products and promotions. By optimising targeting strategies, businesses can reach audience segments that are more likely to convert. 

Additionally, brands achieve greater reach, without it affecting the cumulative cost of bids or the cost per customer. This is made possible when they use Google’s display advertising campaigns, which use machine learning solutions to optimise for targeting, bidding, and conversions. 

Display ads also pair well with other forms of digital advertising, like pay-per-click and search ads. Further, they provide a similar reach as print ads. But, given their digital format, display ads can reach audiences across various devices while allowing brands to measure performance metrics.

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