Lean on authenic conversations to boost Instagram audience engagement

New Ideas in MarketingEssential news for marketers, summarised by YouGov
January 16, 2023, 2:24 PM GMT+0

Optimizing Instagram engagement strategies can improve brand visibility and meet their social media marketing goals.

One method to boost Instagram engagement is avoiding engagement bait and directly asking audiences to like posts. It could benefit businesses to start conversations with audiences that may seem more natural and authentic.

Consider using Instagram Reels, as the platform prioritizes them in audiences’ feeds. However, Instagram is selective about which reels it prioritizes based on content popularity, past engagement, and topic relevance. As such, use the business’s account insights to see how and what content drives the most attention.

It can also help to publish Instagram stories regularly, with interactive stickers like opinion polls and quizzes to initiate dialogue with audiences. Further, use Instagram Live to engage audiences and answer questions in real-time.

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