Entertainment & celebrity

  • Article

    44% of Americans say Hollywood should cast more diverse actors

    The Emmy nominations for 2019 have been released. New research from YouGov finds that more than four in 10 (44%) Americans believe Hollywood creators should make a concerted effort to cast more diverse actors.

    11 days ago
  • Article

    Why Idris Elba is so good for Fast and Furious

    Overall, Elba is viewed positively by fans of the Fast and Furious films -- that is anyone who have said they really like the previous 7 films, a sample of more than 2,500 people in YouGov’s Plan and Track tool. More than half, 61 percent said they had a positive view of the actor. That’s more than the national average: about 48 percent of America has a positive view of Elba.

    about 1 month ago
  • Article

    How to market to the moon landing

    Marketers will surely be trying to evoke nostalgia and space interest with campaigns timed for the 50 year anniversary of the Moon Landing. We’ve got some tips on where to target advertising to catch the attention of Space enthusiasts.

    about 1 month ago
  • Article

    Why Taylor Swift is good for business

    From a brand perspective, Swift is an ideal partner. Not only does she resonate positively with at least half of America, her fans seem to absorb advertising messages more than most Americans do. And, in a lot of cases, they seem more likely to pass along the message as a recommendation to a friend or family member, or to post on social media.

    about 1 month ago
  • Article

    Can Stranger Things lift more brands?

    Stranger Things returns to Netflix on July 4 for its third season and brands have been lining up to create marketing partnerships and tie-ins with the popular show about '80s teens and supernatural events. 68 percent of people have heard of the show and 39 percent have...

    about 2 months ago
  • Article

    Ten years after his death, what do Americans think about Michael Jackson?

    Almost three in 10 (28%) Americans believe Jackson’s legacy has worsened in the last 10 years.

    about 2 months ago
  • Article

    Are Crocs' celebrity endorsers helping?

    Crocs footwear isn't exactly known for its celebrity endorsements. But the maker of foam clogs has been seeing a spike in Buzz because of its celebrity focused "Come As You Are" global marketing campaign, according to YouGov Plan and Track data. The brand launched the initiative in 2017, but...

    2 months ago
  • Article

    Which Harry Potter Hogwarts House would America's celebrities be placed in?

    If the world were a Harry Potter book, Barack Obama would belong to Gryffindor and President Donald Trump would be part of Slytherin—or, so YouGov data says.

    2 months ago
  • Article

    Justin Bieber is selling vegan deodorant. Will Gen Z and Millennial shoppers buy it?

    A sizable portion of Millennials and Gen Zers aren’t wearing deodorant or antiperspirant.

    2 months ago
  • Article

    How these brands won with Game of Thrones fans

    Game of Thrones fans prefer the Oreos far more than the average American (12% vs. 3%)

    3 months ago