With Yum China Holdings, sister company of Yum! Brands, reporting its quarterly earnings, YouGov for Traders takes a look at consumer opinion over the same time period
Over the reporting period, Yum China Holdings’ share price experienced dramatic growth, rising over 40%. Looking at our BrandIndex data, which measures consumer opinion of thousands of brands around the world, we can see that the public's combined perception of Yum China's three biggest brands — KFC, Little Sheep, and Pizza Hut — has also improved over the same period.
Yum China’s Q2 results showed an impressive increase in operating profit of 64%, which was underlined by a 3% spike in same-store sales. KFC, the largest Western food chain operating in China, led the way with a 4% increase in sales, while Pizza Hut remained flat.
If we break Yum China into its three separate brands, BrandIndex data reflects this trend with a five-point increase in Chinese consumer purchase intent toward KFC, while Pizza Hut once again held stable.
Disclaimer: YouGov for Traders and the data contained within this article do not constitute investment advice.