Trader Joe’s has one of the most loyal customer bases in the country, but that allegiance has been put to the test in recent months.
Once the weather got hot, hard seltzer sales got hotter among millennials. In fact, White Claw, Truly and Bon & Viv outsold the top six beer brands combined during the past 30 days, per YouGov data.
15 percent of Americans in the northeast say Texas style BBQ is their favorite. In the South, Texas style dominates with one in four (26%) Americans stating it’s their favorite, followed by Carolina style (16%). Americans in the West (29%) also agree, naming the lone star state their favorite.
Close to one in five (17%) Americans say chocolate ice cream is their favorite flavor.
It doesn’t necessarily have to be 5 p.m. to crack open a beer, according to some Americans.
Some of America’s most long-standing brands are trying to move beyond simple statements about racial discord in the United States by changing their names and logos.Americans appear split on such changes.
Many Americans are ready and willing to take a seat in a fast-food restaurant. According to a new YouGov survey of more than 1,200 Americans, a quarter (25 percent) are willing to dine in at a fast food restaurant in the next 30 days, while another 17 percent are willing to head inside their favorite fast-food restaurant in the next three months.
According to a recent survey of nearly 26,000 US adults, roughly a quarter (27%) said they’d be somewhat or very likely to eat at a buffet-style restaurant once restrictions are lifted. On the flipside, nearly two-thirds (65%) said they’re not very or not at all likely.
A separate YouGov survey from May finds that some Americans have adjusted their purchase habits toward canned and frozen foods. At least three in 10 say they have been buying frozen fruit or vegetables (30%) and frozen meats or seafood (30%) more frequently since the start of the outbreak.
As Americans dust off their barbeques and prepare for Memorial Day Weekend, hamburgers will likely be among the first summertime staples to grace their grills. According to a YouGov survey in May, 73 percent of Americans say they like meat-based burgers.
For some, craft beer is synonymous with “hoppy” beer, but it’s far from the most popular style among Americans who drink small-batch brews.
Stuck at home with nowhere to go, many Americans can’t help but snack more, and many are grabbing a bag of Lay’s potato chips.
As we enter the second month of lockdowns, YouGov surveyed 1,175 Americans on the activities they’ve been doing more of since late-March and what they look forward to when lockdowns end and businesses reopen.
60 percent of US adults are concerned about a possible meat shortage in the United States.
The good news is that most Americans (67%) think they’re personally going to be ok in the midst of the COVID-19 crisis. But not everyone is optimistic about the country’s—or society’s—future.
Among US adults who drink alcohol, 20 percent say they’ve been drinking more than usual over the last two weeks.
As COVID-19 continues to spread across the planet, the virus is affecting nearly every part of life. Since January, YouGov has been gathering data on how these facets of America are affected — from how it’s shifting the behavior of consumers and workers, to how voters are participating in democracy, to how brands are impacted.
As more Americans are urged to “self-quarantine” in the midst of a rise in coronavirus cases, YouGov data suggests many convenience brands such as delivery apps and meal kits are getting a bump.
Coronavirus fear has gripped the United States. Unfortunately for one of America’s favorite beer, that fear has extended to its brand even though the illness has nothing to do with the adult beverage.
A YouGov poll of more than 1,200 US adults finds that a majority of Americans have changed their diet at some point in order to lose weight (56%) or improve their physical health (54%).