Who makes a wish at 11:11?

Linley SandersData Journalist
November 11, 2020, 1:00 PM UTC

When the clock strikes 11:11 on Wednesday (11/11), will you make a wish? 

Numerologists speculate that November 11th is the luckiest day of the year because it’s doubling the “master number” of 11. If you’re into numerology, that means the day is full of potential for wish-granting — especially when the clock shows 11:11. Otherwise, it can just be a fun game or reminder to manifest your own desires.  

Data from YouGov indicates that young women are especially likely to follow the tradition of making a wish at 11:11. About two in five women who are 18-to 24-years-old (43%) and 25-to 34-years-old (38%) do this. The percentage of women who hope for wishes to be granted at 11:11 decreases with age — about a quarter (28%) of 35-to 44-year-old women do this, compared to 17% of 45-to 54-year-olds and even fewer (6%) who are older than 55. 

Just a quarter of men who are 18-to 24-years-old (24%) and 25-to 34-years-old (23%) make a wish at 11:11. 

Americans who make a wish when the clock shows 11:11 are more likely than the average American to believe in karma (50% vs 40%), magic (21% vs 11%), spiritual energy (50% vs 42%), as well as fate or destiny (36% vs 29%). 

Related: About half of Americans believe ghosts and demons exist 

Methodology: Total weighted sample size was 18,240 US Adults aged 18+. Participants were asked, “When you see the clock says it's 11:11, do you make a wish?” Response options were: Yes, No, or Don’t know.” There were 10,074 women interviewed and 8,166 men interviewed. The survey was conducted November 11, 2019. The responding sample is weighted to provide a representative sample of the United States.  

Image: Getty