Some businesses, like greeting card companies, florists, and chocolatiers would have you believe that Valentine’s Day is an especially important holiday. But are Americans buying it?
In a YouGov poll of more than 21,000 US adults, a majority (57%) say that Valentine’s Day is celebrated more because of pressure from commercial entities. Only (28%) say that they think Valentine’s Day is celebrated more because it is a “real” special occasion.
YouGov’s data also suggests that men (30%) are slightly more likely than women (25%) to say they think Valentine’s Day is a “real” special occasion – though majorities of both men (56%) and women (58%) say otherwise.
Even though most Americans apparently don’t consider it a legitimate holiday, data from YouGov Ratings suggests that most (57%) people say they have a positive opinion of Valentine’s Day. Just 14% say they have a negative opinion of the occasion, and 26% say they are neutral about it. Women (61%) are more likely than men (53%) to say they have a positive opinion of Valentine’s Day.
Methodology: 21,634 US adults were surveyed between January 29 – February 1, 2021. The responding sample is weighted to be representative of the US population.