Adults in mid-Atlantic are the most likely of any region in the United States to have purchased a lottery ticket in the last year, according to YouGov Profiles data.
Three in ten Americans in the area – which encompasses New York, New Jersey, Pennsylvania, Delaware, Maryland, Washington, D.C. and the Virginias – have purchased a lottery ticket either online or in-person in the last 12 months (30%).
Those in the Mountain region are the least likely to have tried their hand at the lottery in the last year, with 19% reporting such a purchase. The region includes Arizona, Colorado, Idaho, Montana, Nevada, New Mexico, Utah, and Wyoming.
YouGov Profiles data also reveals the designated market areas (DMA) with the highest lotto uptake. Roughly two in five adults in the Harrisburg – Lancaster – Lebanon – York market in Pennsylvania bought a lotto ticket in the past year (41%).
That’s well ahead of the Greenville – Spartanburg – Asheville – Anderson DMA in South Carolina (34%), Tampa – Saint Petersburg in Florida (32%), New York (30%), and Cleveland (30%).
Receive monthly topical insights about the Leisure and entertainment industry, straight to your inbox. Sign up today.
Discover more leisure and entertainment content here
Start building a survey now with YouGov Direct
Methodology: YouGov Profiles is based on continuously collected data and rolling surveys, rather than from a single limited questionnaire. Profiles data is nationally representative and weighted by age, gender, education, region, and race. Learn more about Profiles.