In March, the percentage of consumers in the US who had seen an ad for the brand shot up five points from 18% on March 1 to 23% on March 30.

A YouGov survey conducted in the United States shows just how many Americans are discovering new music through video games, as well as through other channels.

In our recent panel discussion with agency and media industry leaders YouGov explored how agencies, brands and media companies can navigate the changing media landscape in the APAC region in 2021.

In our recent panel discussion with agency and media industry leaders YouGov explored how agencies, brands and media companies can navigate the changing media landscape in the US in 2021.

Global Fan Profiles uses always-on data to measure esports engagement in 38 key markets around the world. Nicole Pike, Global Sector Head of Esports & Gaming at YouGov, explains how data-driven decisions can fuel brand partnerships at the event and league-level in countries such as China, India, Malaysia, and South Korea.

A look at social media engagement around the globe shows differences in the degree to which people are paying attention to or interacting with social media ads.

People worldwide listen to music via on-demand streaming services and the pandemic only accelerated the growth of music streaming. Which platforms did people use to listen to music in the last year?

The YouGov study asked 18,000 people in 17 countries and regions how trustworthy they find advertising to be across ten popular media channels.

2020 has been a year which had upturned consumer behavior and challenged the brands seeking to meet their new needs. As we round the 365th day of the pandemic, here are some examples of how COVID-19 has affected some of America’s major consumer sectors.

Sports broadcasting is changing. Until recently, OTT (over the top) streaming platforms featuring live events were few and far between. However today, as more and more opt to cut their cable cord spurring the popularity of streaming platforms, that is no longer the case.

YouGov's International Media Consumption report 2021.

In February 2020, two-thirds of Americans (68%) said they were following news about the pandemic “very closely” or “somewhat closely.” Now, three-quarters (77%) are paying attention to the news coverage.

Global Fan Profiles is built upon more than 300,000 interviews per year collected on a continuous basis. It provides an instant view of the size, make-up, attitudes and behaviors of fan bases in 32 key esports markets including the United States, China, India, Brazil, Germany, South Korea and Malaysia.

Live viewership of awards shows has shown declines for decades, especially among US adults aged 18-49 but YouGov data shows these awards have a certain relevance for many people even if they choose not to watch.

More than two in five (45%) 18-to 24-year-olds have been in a love triangle, the most likely age demographic to identify with the romantic struggle.

Year-over-year analysis of Americans' interests shows a picture of a more serious, practical consumer than before the pandemic.

New YouGov data suggests that video streaming services should be wary of pricing themselves out of the increasingly saturated streaming sector, with the cost of subscriptions central to whether people subscribe or unsubscribe from services.

2020 has been a year of both challenges and opportunities for many of Germany’s major brands and effective advertising remains key to the survival for many. But who, according to the YouGov data, has experienced the highest increase in advertising awareness over the past year?

2020 has been a year of both challenges and opportunities for many of Australia’s major brands and effective advertising remains key to the survival for many. But who, according to the YouGov data, has experienced the highest increase in advertising awareness over the past year?

2020 has been a year of both challenges and opportunities for many of Singapore’s major brands and effective advertising remains key to the survival for many. But who, according to the YouGov data, has experienced the highest increase in advertising awareness over the past year?