Many Americans — particularly young ones — express interest with the idea of watching more ads in exchange for a lower cost for a streaming service.

Classic shows will likely be the biggest draw to NBC’s forthcoming streaming service Peacock, according to ongoing data gathered by YouGov for Variety on America’s streaming habits.

Disney+ may be a newcomer to the streaming fight, but it’s already scoring top marks for satisfaction, compared to other major streaming services.

In the Super Bowl advertising arms race, companies commit more and more resources each year for the privilege to be part of America’s biggest televised event.

Gwyneth Paltrow’s Goop wellness brand appears to be a hit. First, it was a newsletter. Then it was a wellness company. Now, it’s a Netflix show.

Peloton raced its way to the top of the advertising hill in December.

From the World's Most Admired people to the most popular kind of wine, here are the top things we learned this year from YouGov polls and surveys.

Since the launch of Disney+, other parts of the House of Mickey have seen a lift in positive sentiment, including the Disney Channel and the Disney Store, according to YouGov BrandIndex. Buzz score gauges whether US adults are hearing positive or negative things about a particular brand.

Disney+ is the fairest of them all -- at least when it comes to advertising awareness.

Streaming services are throwing around hundreds of millions of dollars for the rights to popular shows that have long been over, including recent notable deals for Friends and the Office. These services, as well as traditional networks, are also keen to reboot old favorites in an effort to rekindle old love of shows and stoke some nostalgia. But what are America’s favorite non-current sitcoms?