YouGov partnered with TechRadar to preview excitement among gamers in the US and Great Britain for potential video game announcements at E3 2021.

BMW rose 2.5 points in Ad Awareness scores in May to be named the YouGov’s Automobile Advertiser of the Month in the US market.

The percentage of people who saw at least one ad relating to Google Search rose to 21% on May 14th and returned to 17% on May 24th.

Outdoor advertising can be a powerful way to connect with esports fans, not only because OOH draws their eyes, but because esports fans in the US and Great Britain are twice as likely as overall consumers in each respective country to trust what they see on OOH ads such as posters or billboard.

The US accelerated its vaccine administration efforts the last few months and that's brought some positive changes to travel demand in the last few months, especially for domestic tourism and air travel, according to new data from YouGov.

YouGov has conducted a comprehensive study examining how Americans feel about their own bodies, their romantic partner’s body and looks, personal grooming habits, and the media’s influence on body image in 2021.

Biggest Brand Movers is a monthly analysis, featuring brands that register statistically significant gains across various metrics in YouGov BrandIndex, a tool which tracks the health and public perception of brands and companies.

Vrbo's scores rose from 5.7 percentage points at the end of March to 7.7 on April 30.

A quarter of heavy podcast listeners say they like when brands engage customers with ads on podcasts, just behind other advertising channels such as online (31%) and on TV (26%).

This Profile Peek gives powerful insights into these high-value media consumers, specifically those who regularly watch two or more streaming services and have a music streaming subscription.

More than half (55%) of the daily podcast listeners in the US have not paid a penny to listen to podcasts while 42% have paid.

Many mobile gamers in the US and Great Britain say they will continue playing more often than they did before the pandemic.

Biggest Brand Movers is a monthly analysis, featuring brands that register statistically significant gains across various metrics in YouGov BrandIndex, a tool which tracks the health and public perception of brands and companies.

In the wake of former police officer Derek Chauvin’s guilty verdict over the murder of George Floyd, several major American companies have weighed in with views, including American Airlines, Apple, JPMorgan Chase, Target and Zoom.

YouGov data shows that Gen Z believes that it is both fashionable to part your hair in the middle (62%) and to use a side part (56%).

In March, the percentage of consumers in the US who had seen an ad for the brand shot up five points from 18% on March 1 to 23% on March 30.

A YouGov survey conducted in the United States shows just how many Americans are discovering new music through video games, as well as through other channels.

In our recent panel discussion with agency and media industry leaders YouGov explored how agencies, brands and media companies can navigate the changing media landscape in the APAC region in 2021.

In our recent panel discussion with agency and media industry leaders YouGov explored how agencies, brands and media companies can navigate the changing media landscape in the US in 2021.

Global Fan Profiles uses always-on data to measure esports engagement in 38 key markets around the world. Nicole Pike, Global Sector Head of Esports & Gaming at YouGov, explains how data-driven decisions can fuel brand partnerships at the event and league-level in countries such as China, India, Malaysia, and South Korea.