America may be seeking more live TV as streaming services offered by traditional television providers appear to be seeing a healthy boost in subscriber numbers.
Seven in 10 Fox News viewers (70%) believe hydroxychloroquine is very effective or possibly effective in treating COVID-19
This week “Bad Education” had one of the most effective trailers.
As COVID-19 continues to spread across the planet, the virus is affecting nearly every part of life. Since January, YouGov has been gathering data on how these facets of America are affected — from how it’s shifting the behavior of consumers and workers, to how voters are participating in democracy, to how brands are impacted.
Many Americans — particularly young ones — express interest with the idea of watching more ads in exchange for a lower cost for a streaming service.
Classic shows will likely be the biggest draw to NBC’s forthcoming streaming service Peacock, according to ongoing data gathered by YouGov for Variety on America’s streaming habits.
Disney+ may be a newcomer to the streaming fight, but it’s already scoring top marks for satisfaction, compared to other major streaming services.
In the Super Bowl advertising arms race, companies commit more and more resources each year for the privilege to be part of America’s biggest televised event.
Gwyneth Paltrow’s Goop wellness brand appears to be a hit. First, it was a newsletter. Then it was a wellness company. Now, it’s a Netflix show.
Peloton raced its way to the top of the advertising hill in December.