Media

  • Article

    Nike's bet on Kaepernick continues to pay

    YouGov and The Wall Street Journal looked at the data from the original September 2018 advertisement and compared it with the sentiment of Nike customers around the time of the Betsy Ross shoe controversy around July 4 and found not much has changed.

    10 days ago
  • Article

    Wayfair And Immigration: How Controversy Impacted Its Buzz

    The e-commerce company Wayfair ran into a bit of a kerfuffle in late June that brought attention to the company, but maybe not the right kind.

    about 1 month ago
  • Article

    A quarter of Americans plan to buy on Amazon Prime Day

    One quarter (25%) of the country says they’re planning to purchase something from the online retailer over the next two days, according to a YouGov poll of 27,422 Americans

    about 1 month ago
  • Article

    Why Disney's remaking everything

    Disney has the opportunity to string together generational admiration for their stories, and keep the nostalgia alive among its most ardent fans.

    about 1 month ago
  • Article

    How to market to the moon landing

    Marketers will surely be trying to evoke nostalgia and space interest with campaigns timed for the 50 year anniversary of the Moon Landing. We’ve got some tips on where to target advertising to catch the attention of Space enthusiasts.

    about 1 month ago
  • Article

    Why Taylor Swift is good for business

    From a brand perspective, Swift is an ideal partner. Not only does she resonate positively with at least half of America, her fans seem to absorb advertising messages more than most Americans do. And, in a lot of cases, they seem more likely to pass along the message as a recommendation to a friend or family member, or to post on social media.

    about 1 month ago
  • Article

    Is the worst over for Seaworld?

    SeaWorld hasn’t been the same since the documentary Blackfish sent public opinion tumbling about the theme parks and their treatment of animals. But there are glimmers of hope -- especially because of a Sesame Street partnership -- that could mean the worst is over for the...

    about 2 months ago
  • Article

    How did luxury marketers fare with the global affluent?

    Marketing luxury products to the global affluent can be tricky business. This year, marketers that targeted the global affluent with their campaigns and advertisements earned a middling grade from the audience they were after.

    2 months ago
  • Article

    Jamba dropped the juice from its name. This might be why

    The company, which has 850 locations around the globe, says the rebrand is about more than just a name. It’s introducing new menu items, and says the change is more inclusive of its full menu and new suite of ingredients. It’s also remodeling some of its stores and updating its logos.

    2 months ago
  • Article

    IHOP is renaming things again. Here's why

    IHOP wants to be all about burgers, again. One year after changing its name to IHOb to introduce hamburgers to its menu, the restaurant is doubling down on the concept and changing the name of its new line of burgers to pancakes.

    3 months ago