Advertising Strategy

Topic

Articles

Analysis pieces written by YouGov’s data journalists based on data collected about or relating to Advertising Strategy.

Last updated Dec 9, 2020

TV watchers around the world spread their attention across other devices

media
about 1 year ago
View all Articles(4)

Surveys

Data collected from extensive surveys and snap polls about or relating to Advertising Strategy.

Last updated May 1, 2019

Which of the following comes closer to your view on targeted advertisements online (ads which generally are shown to you based on your demographic information and browser history)?

politics
over 2 years ago
View all Surveys(1)

TV watchers around the world spread their attention across other devices

media
about 1 year ago

Video addressability will require collaboration and interoperability across systems and players

resources
about 2 years ago

Brands must steer clear of inherently political keywords in 2020

resources
about 2 years ago

Marketers must ensure product placement efforts are backed by purpose

resources
about 2 years ago

Which of the following comes closer to your view on targeted advertisements online (ads which generally are shown to you based on your demographic information and browser history)?

politics
over 2 years ago