Advertising Strategy

Topic

Articles

Analysis pieces written by YouGov’s data journalists based on data collected about or relating to Advertising Strategy.

Last updated Dec 9, 2020

View all Articles(4)

TV watchers around the world spread their attention across other devices

entertainment
over 1 year ago

Surveys

Data collected from extensive surveys and snap polls about or relating to Advertising Strategy.

Last updated May 11, 2022

View all Surveys(2)
Should search engines and social media sites be required to allow users to opt-out of being targeted with ads on certain sensitive topics such as pregnancy, alcohol, or weight loss?

Should search engines and social media sites be required to allow users to opt-out of being targeted with ads on certain sensitive topics such as pregnancy, alcohol, or weight loss?

politics
about 2 months ago
Should search engines and social media sites be required to allow users to opt-out of being targeted with ads on certain sensitive topics such as pregnancy, alcohol, or weight loss?

Should search engines and social media sites be required to allow users to opt-out of being targeted with ads on certain sensitive topics such as pregnancy, alcohol, or weight loss?

politics
about 2 months ago

TV watchers around the world spread their attention across other devices

entertainment
over 1 year ago

Video addressability will require collaboration and interoperability across systems and players

resources
over 2 years ago

Brands must steer clear of inherently political keywords in 2020

resources
over 2 years ago

Marketers must ensure product placement efforts are backed by purpose

resources
over 2 years ago
Which of the following comes closer to your view on targeted advertisements online (ads which generally are shown to you based on your demographic information and browser history)?

Which of the following comes closer to your view on targeted advertisements online (ads which generally are shown to you based on your demographic information and browser history)?

politics
about 3 years ago