Public Relations

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Articles

Analysis pieces written by YouGov’s data journalists based on data collected about or relating to Public Relations.

Last updated Aug 10, 2021

A very small number of PR pitches lead to actual press coverage

resources
3 months ago
View all Articles(45)

Articles

Analysis pieces written by YouGov’s data journalists based on data collected about or relating to Public Relations.

Last updated Aug 10, 2021

A very small number of PR pitches lead to actual press coverage

resources
3 months ago

Structure PR pitches as feature stories

resources
5 months ago

Repurpose content for press exposure

resources
7 months ago

PR professionals need to be ready for more potential crises

resources
about 1 year ago

PR pros should leverage Google Analytics to measure ROI of their outreach efforts

resources
about 1 year ago

PR professionals should pitch podcasts to the media agencies to stay ahead of the competition

resources
about 1 year ago

Use data in copies so that it appeals to consumers’ emotions

resources
about 1 year ago

Adopt tech stacks to create marketing and communications strategies amid COVID-19

resources
over 1 year ago