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  • Wedding dos and don’ts, according to AmericansArticle

    Wedding dos and don’ts, according to Americans

    In a new YouGov survey, we asked Americans who have ever been married whether they would approve or disapprove of a couple making certain wedding choices like having a cash bar, a child-free ceremony, or asking their guests to wear a specific color.

    about 1 year ago
  • Most Americans would be supportive of a family member who came out as transgender or non-binaryArticle

    Most Americans would be supportive of a family member who came out as transgender or non-binary

    In a YouGov poll of nearly 1,500 people, two-thirds (66%) say they would be very or somewhat supportive if their child, sibling, or other close family member came out as gay, lesbian, or bisexual.

    about 1 year ago
  • What are the top items on Americans’ bucket lists?Article

    What are the top items on Americans’ bucket lists?

    According to YouGov data, two in five (41%) Americans who have a bucket list say one of the items on their list is to get healthier or lose weight.

    about 1 year ago
  • What are Americans looking for on dating apps?Article

    What are Americans looking for on dating apps?

    New data from YouGov finds that one in 11 Americans (9%) say they’re currently using dating apps, and another 28% say they have done so in the past.

    about 1 year ago
  • Americans support dating apps providing background checks of usersArticle

    Americans support dating apps providing background checks of users

    More than two in five users (44%) have searched for a date’s social media profile before meeting up, and 40% have searched their date’s name online.

    about 1 year ago
  • Over one-third of coupled women are financially dependent on their partnerArticle

    Over one-third of coupled women are financially dependent on their partner

    New data from YouGov finds that over one-third of partnered women say that they are entirely (15%) or somewhat (20%) financially dependent on their partner.

    about 1 year ago
  • Most Americans believe the media promotes an unattainable body image for womenArticle

    Most Americans believe the media promotes an unattainable body image for women

    Three-quarters of US adults (76%) say that the media promotes an unattainable body image for women.

    about 1 year ago
  • YouGov Body Image Study 2021: How Americans are feeling about their body imageArticle

    YouGov Body Image Study 2021: How Americans are feeling about their body image

    YouGov has conducted a comprehensive study examining how Americans feel about their own bodies, their romantic partner’s body and looks, personal grooming habits, and the media’s influence on body image in 2021.

    about 1 year ago
  • 44% of Americans have gotten back together with an ex after breaking upArticle

    44% of Americans have gotten back together with an ex after breaking up

    A YouGov poll of more than 22,000 people finds that one in five (21%) people say they’ve broken up with someone and gotten back together “more than once.”

    about 1 year ago
  • Having a partner with similar religious beliefs is important to six in ten AmericansArticle

    Having a partner with similar religious beliefs is important to six in ten Americans

    Data from YouGov finds that six in 10 Americans (62%) feel it is important that their romantic partner has religious beliefs that are similar to their own.

    over 1 year ago
  • What gifts do Moms want for Mother's Day 2021?Article

    What gifts do Moms want for Mother's Day 2021?

    This year, half of Americans celebrating Mother’s Day will be in-person (51%) compared to 38% last year.

    over 1 year ago
  • Is Mother's Day a real holiday? Americans say yesArticle

    Is Mother's Day a real holiday? Americans say yes

    Three in 10 Americans (30%) tend to believe that the day is an occasion that people would not celebrate if it weren’t for pressure from commercial entities.

    over 1 year ago
  • A quarter of Americans are interested in having an open relationshipArticle

    A quarter of Americans are interested in having an open relationship

    A YouGov poll of more than 23,000 Americans finds that about a quarter (25%) of Americans say they would be interested in having an open relationship.

    over 1 year ago
  • Seven in ten Americans say both mothers and fathers should get paid parental leaveArticle

    Seven in ten Americans say both mothers and fathers should get paid parental leave

    A new poll of more than 21,000 US adults finds that two-thirds (68%) of Americans say they think companies should offer both mothers and fathers paid parental leave.

    over 1 year ago
  • Only two-thirds of Americans want to share a bed with their partnerArticle

    Only two-thirds of Americans want to share a bed with their partner

    Wives are noticeably less likely than husbands to say they would prefer to share the same bed with their partner (71% vs 82%).

    over 1 year ago
  • One-third of partnered men wish they were having sex more oftenArticle

    One-third of partnered men wish they were having sex more often

    In a recent YouGov poll of more than 7,000 Americans who are in a sexually active relationship, 29% say they wish they were having more sex with their partner.

    over 1 year ago
  • How Americans plan to celebrate Valentine’s Day during COVID-19Article

    How Americans plan to celebrate Valentine’s Day during COVID-19

    New data from YouGov finds that among Americans who are in a relationship, 68% typically celebrate Valentine’s Day with a special dinner

    over 1 year ago
  • Do Americans believe in the idea of soulmates?Article

    Do Americans believe in the idea of soulmates?

    Among those who self-identify as “hopeless romantics,” 64% say that they believe in soulmates.

    over 1 year ago
  • Half of women say they have been disappointed by a partner on Valentine's DayArticle

    Half of women say they have been disappointed by a partner on Valentine's Day

    A YouGov poll of more than 33,000 US adults finds that 48% of women say they’ve been disappointed by a romantic partner who didn’t do enough for Valentine’s Day.

    over 1 year ago
  • These are the rudest states in America, according to people who live thereArticle

    These are the rudest states in America, according to people who live there

    In almost every Southern state, residents are likely to say the people who live there are more polite than most Americans.

    over 1 year ago

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At the heart of our company is a global online community, where millions of people and thousands of political, cultural and commercial organizations engage in a continuous conversation about their beliefs, behaviors and brands.

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