Demand for product personalization is on the rise with at least one in four Americans reporting that they’ve personalized a product either for themselves or for someone else. For brands to take full advantage of this trend, they need to know the types of individuals who prioritize personalization, how best to reach them, and how these consumers engage with personalization across different industries.
This whitepaper, using YouGov data, provides insights into:
- Why brands should tap into personalization
- Which industries show strong potential for personalization
- Who potential and current personalizers are and how best to reach them
Download the whitepaper now to learn more about the shift toward product personalization and the associated opportunities for brands.