Curating old content with the latest insights can generate high organic traffic

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 10, 2019, 5:33 PM UTC

Changing content format from an article to a data visualisation piece with added graphs, images and contextual charts can be an effective content marketing strategy. 

Content curation can be an effective measure to drive strong organic traffic. Moreover, instead of experimenting with new and unpredictable content ideas, marketers can actually reuse existing content which are already driving good results.

Determining the right content, through online research on SERPs and analytics, to meet marketing goals is essential. The author advises marketers to update content based on audiences’ current needs and preferences, to make it relevant, unique and valuable.

While keeping the message intact, adding insights on latest perspectives with an updated title and redefined format like converting a long-post to a shorter one, video interviews and podcasts, can be useful for different audiences. The article advises giving credit and a backlink to the actual article to avoid Google’s duplicity policies.

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[10 minute read]