Using positive customer reviews in marketing videos can drive business growth

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 23, 2019, 7:06 AM UTC

Spiegel Research Centre data shows that 95% of consumers consider online reviews before buying a product.

A brand can fulfil the need of consumers for “social proof” about the performance of a product or service by presenting real reviews, which can offer a lot more information than any traditional marketing practice. By using positive reviews in marketing videos, brands can easily improve business reputation and growth.

Brands can use customer reviews left on sites like Facebook, Amazon, and Google My Business, among others. Ensuring minimal editing of the review can help maintain authenticity. To make the video relevant, marketers can add details about the review, such as the date, the reviewer’s name, and photo.

The author suggests picking out short reviews that can be easily read in a video. It is also important to write captions since 85% of Facebook videos are seen without sound. The video should be of high quality since quality affects engagement.

Read the original article

[8 minute read]